Home > Resources > Articles > FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

May 21, 2021 | 53 views

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons.

While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019.

The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

Spotlight

Core Music Agency

Core Music Agency is a wholly owned, licensed and bonded talent company, representing a diverse roster of composers and music producers who create original music for film, television, video games and virtual reality productions. Founded in 2007 by former film composer Ari Wise, Core quickly became an industry leader in Canada, representing composers from coast to coast. To date Core has negotiated over 540 scoring contracts for 225 feature films, 65 of which are theatrical features.

OTHER ARTICLES
MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | June 4, 2021

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | June 8, 2021

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
MEDIA AND BROADCASTING

Branded Entertainment in B2B: Why is it Important?

Article | June 17, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Core Music Agency

Core Music Agency is a wholly owned, licensed and bonded talent company, representing a diverse roster of composers and music producers who create original music for film, television, video games and virtual reality productions. Founded in 2007 by former film composer Ari Wise, Core quickly became an industry leader in Canada, representing composers from coast to coast. To date Core has negotiated over 540 scoring contracts for 225 feature films, 65 of which are theatrical features.

Related News

TECHNOLOGIES,APPLICATIONS

Logitech G Elevates Game Streaming By Unveiling Cloud First Handheld Gaming Device

Logitech G | September 22, 2022

Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced the launch of the much-anticipated Logitech G CLOUD Gaming Handheld, a purpose-built gaming device for cloud gaming. The new device includes precision gaming controls, a full 1080p HD screen, amazing battery life, and a lightweight, sleek form factor that enables players to enjoy libraries of PC and console games from the cloud in a fun, new way.“Cloud gaming is a super-exciting new way to play games. I love that you can access game libraries from anywhere,said Ujesh Desai, vice president and general manager of Logitech Gaming. What we wanted to do was challenge ourselves to build a device that was perfectly optimized for cloud gaming. This meant precision controls – similar to a high-end Xbox controller – a large HD screen, amazing battery life and lightweight design so players can enjoy long gaming sessions, without any compromises. The Logitech G CLOUD Gaming Handheld was developed in partnership with Tencent Games and supports cloud streaming from Xbox Game Pass Ultimate and NVIDIA GeForce NOW. Players can also stream local games from an Xbox console with the Xbox app, their Steam games via SteamLink or download remote play apps, video streaming, and more via the Google Play Store. “Xbox Cloud Gaming was built to enable players around the world to access Xbox games whenever they want, on the device of their choosing,At Xbox we’ve been on this journey to bring the joy and community of gaming to more people, and we’re excited to see Logitech G launch a cloud-gaming device that will delight players with Xbox games in more places.” -Catherine Gluckstein, vice president Xbox Cloud Gaming at Microsoft. NVIDIA GeForce NOW is an open cloud gaming service that streams over 1,400 PC games, including over 100 that are free-to-play,” said Phil Eisler, vice president and general manager of GeForce NOW cloud gaming at NVIDIA. “It’s great to see Logitech G optimize the experience so gamers can enjoy their favorite PC games in an incredible new way. The Logitech G CLOUD Gaming Handheld enables gamers to play anywhere with Wi-Fi. Key features include: Comfortable Play All Day - With a 12+ hour battery life and weight of only 463g, players can enjoy extended gaming sessions. Full HD - The large 7-inch full 1080p HD touchscreen touts a 60Hz refresh rate and a full-screen 16:9 gaming experience that is unique to handhelds. Precision Gaming Controls - Performance and feedback rival the best controllers with haptics, gyroscope, and remappable controls. Sustainability - All Logitech G products are certified carbon neutral, meaning that the carbon impact of the product has been reduced to zero due to Logitech’s investment in carbon offsetting and removal projects. The packaging of this product is also made from paper sourced from FSC®-certified forests and other controlled sources. The Logitech G CLOUD Gaming Handheld will be unveiled at Logitech’s inaugural Logi Play event, a landmark event celebrating gaming and streaming culture. Learn more about the event here. Pricing and Availability The Logitech G CLOUD Gaming Handheld is expected to be available on LogitechG.com and at Amazon and Best Buy in North America in October of 2022 for a suggested retail price of $349.99. If you pre-order now, the Logitech G Cloud is $299.99 for a limited time. For more information, please visit our website, our blog or connect with us @LogitechG. About Logitech G Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG. Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

Read More

PRODUCTS,SOLUTIONS

Turtle Beach’s Award-Winning Stealth 600 Gen 2 MAX & Stealth 600 Gen 2 USB Series Wireless Gaming Headsets for PlayStation Are Now Available

Turtle Beach Corporation | September 21, 2022

Leading gaming accessories maker Turtle Beach Corporation (NASDAQ: HEAR) announced the Stealth 600 Gen 2 MAX and Stealth 600 Gen 2 USB wireless gaming headsets for PlayStation are now available at participating retailers. The Stealth 600 Gen 2 MAX for PlayStation adds longer battery life and expanded compatibility to the acclaimed set of features that have made Turtle Beach’s Stealth 600 series headsets award-winning, best-selling products for years. The Stealth 600 Gen 2 USB for PlayStation also extends battery performance while maintaining the 600’s original attractive $99 MSRP. The Stealth 600 Gen 2 MAX for PlayStation comes in Black, Midnight Red, and Arctic Camo for $129.99 MSRP, while the Stealth 600 Gen 2 USB for PlayStation comes in Black with Blue trim or White with Blue trim for $99.99 MSRP “Our Stealth 600 MAX and USB models for PlayStation give gamers on PS5 and PS4 the premium sound and comfort they desire, plus exclusive Turtle Beach audio features like Superhuman Hearing® for a competitive advantage,The Stealth 600 Gen 2 MAX uses 50mm speakers compared to 40mm for most competitors in this price range, and now it delivers the same powerful, lag-free wireless audio for Nintendo Switch and Windows PCs. Combined with an upgraded battery life, we expect the Stealth 600 series to continue to lead the category.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation. IGN has already named Turtle Beach’s Stealth 600 Gen 2 MAX the “Best PS5 Headset for Multiplayer” in their “Best PS5 Headset 2022” list. Additionally, The Techne called it, “A complete winner,” and GamesRadar gave it a 4/5 review score plus their Highly Recommended designation, saying, “The Turtle Beach Stealth 600 Gen 2 MAX is one of the most attractive mid-range wireless headsets.” About Turtle Beach Corporation Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

Read More

MEDIA AND BROADCASTING

LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions

LG | September 16, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia.As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. Chief Executive Officer Raghu Kodige said, This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success. “Since the LG Ads Solutions launch, the team has created tremendous momentum for the business globally. This ACR rollout is another great milestone that demonstrates their drive, commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.” -Chris Jo, Senior Vice President, Head of Platform Business at LG Electronics Home Entertainment Company, The ACR data, which is in global and regional compliance with all consumer data privacy regulations, helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting. The data can also be used to measure the effectiveness of the ad. Two use cases, for example, are that it can determine if an ad drove viewers to a particular TV show or movie, or if it drove downloads and registrations to an OTT app or service. LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint granular audience segments and to optimize reach, frequency, and ad effectiveness across linear and streaming television. About LG Ads Solutions LG Ads Solutions is the leading connected TV and cross-screen advertising service, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

Read More

TECHNOLOGIES,APPLICATIONS

Logitech G Elevates Game Streaming By Unveiling Cloud First Handheld Gaming Device

Logitech G | September 22, 2022

Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced the launch of the much-anticipated Logitech G CLOUD Gaming Handheld, a purpose-built gaming device for cloud gaming. The new device includes precision gaming controls, a full 1080p HD screen, amazing battery life, and a lightweight, sleek form factor that enables players to enjoy libraries of PC and console games from the cloud in a fun, new way.“Cloud gaming is a super-exciting new way to play games. I love that you can access game libraries from anywhere,said Ujesh Desai, vice president and general manager of Logitech Gaming. What we wanted to do was challenge ourselves to build a device that was perfectly optimized for cloud gaming. This meant precision controls – similar to a high-end Xbox controller – a large HD screen, amazing battery life and lightweight design so players can enjoy long gaming sessions, without any compromises. The Logitech G CLOUD Gaming Handheld was developed in partnership with Tencent Games and supports cloud streaming from Xbox Game Pass Ultimate and NVIDIA GeForce NOW. Players can also stream local games from an Xbox console with the Xbox app, their Steam games via SteamLink or download remote play apps, video streaming, and more via the Google Play Store. “Xbox Cloud Gaming was built to enable players around the world to access Xbox games whenever they want, on the device of their choosing,At Xbox we’ve been on this journey to bring the joy and community of gaming to more people, and we’re excited to see Logitech G launch a cloud-gaming device that will delight players with Xbox games in more places.” -Catherine Gluckstein, vice president Xbox Cloud Gaming at Microsoft. NVIDIA GeForce NOW is an open cloud gaming service that streams over 1,400 PC games, including over 100 that are free-to-play,” said Phil Eisler, vice president and general manager of GeForce NOW cloud gaming at NVIDIA. “It’s great to see Logitech G optimize the experience so gamers can enjoy their favorite PC games in an incredible new way. The Logitech G CLOUD Gaming Handheld enables gamers to play anywhere with Wi-Fi. Key features include: Comfortable Play All Day - With a 12+ hour battery life and weight of only 463g, players can enjoy extended gaming sessions. Full HD - The large 7-inch full 1080p HD touchscreen touts a 60Hz refresh rate and a full-screen 16:9 gaming experience that is unique to handhelds. Precision Gaming Controls - Performance and feedback rival the best controllers with haptics, gyroscope, and remappable controls. Sustainability - All Logitech G products are certified carbon neutral, meaning that the carbon impact of the product has been reduced to zero due to Logitech’s investment in carbon offsetting and removal projects. The packaging of this product is also made from paper sourced from FSC®-certified forests and other controlled sources. The Logitech G CLOUD Gaming Handheld will be unveiled at Logitech’s inaugural Logi Play event, a landmark event celebrating gaming and streaming culture. Learn more about the event here. Pricing and Availability The Logitech G CLOUD Gaming Handheld is expected to be available on LogitechG.com and at Amazon and Best Buy in North America in October of 2022 for a suggested retail price of $349.99. If you pre-order now, the Logitech G Cloud is $299.99 for a limited time. For more information, please visit our website, our blog or connect with us @LogitechG. About Logitech G Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG. Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.

Read More

PRODUCTS,SOLUTIONS

Turtle Beach’s Award-Winning Stealth 600 Gen 2 MAX & Stealth 600 Gen 2 USB Series Wireless Gaming Headsets for PlayStation Are Now Available

Turtle Beach Corporation | September 21, 2022

Leading gaming accessories maker Turtle Beach Corporation (NASDAQ: HEAR) announced the Stealth 600 Gen 2 MAX and Stealth 600 Gen 2 USB wireless gaming headsets for PlayStation are now available at participating retailers. The Stealth 600 Gen 2 MAX for PlayStation adds longer battery life and expanded compatibility to the acclaimed set of features that have made Turtle Beach’s Stealth 600 series headsets award-winning, best-selling products for years. The Stealth 600 Gen 2 USB for PlayStation also extends battery performance while maintaining the 600’s original attractive $99 MSRP. The Stealth 600 Gen 2 MAX for PlayStation comes in Black, Midnight Red, and Arctic Camo for $129.99 MSRP, while the Stealth 600 Gen 2 USB for PlayStation comes in Black with Blue trim or White with Blue trim for $99.99 MSRP “Our Stealth 600 MAX and USB models for PlayStation give gamers on PS5 and PS4 the premium sound and comfort they desire, plus exclusive Turtle Beach audio features like Superhuman Hearing® for a competitive advantage,The Stealth 600 Gen 2 MAX uses 50mm speakers compared to 40mm for most competitors in this price range, and now it delivers the same powerful, lag-free wireless audio for Nintendo Switch and Windows PCs. Combined with an upgraded battery life, we expect the Stealth 600 series to continue to lead the category.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation. IGN has already named Turtle Beach’s Stealth 600 Gen 2 MAX the “Best PS5 Headset for Multiplayer” in their “Best PS5 Headset 2022” list. Additionally, The Techne called it, “A complete winner,” and GamesRadar gave it a 4/5 review score plus their Highly Recommended designation, saying, “The Turtle Beach Stealth 600 Gen 2 MAX is one of the most attractive mid-range wireless headsets.” About Turtle Beach Corporation Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

Read More

MEDIA AND BROADCASTING

LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions

LG | September 16, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia.As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. Chief Executive Officer Raghu Kodige said, This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success. “Since the LG Ads Solutions launch, the team has created tremendous momentum for the business globally. This ACR rollout is another great milestone that demonstrates their drive, commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.” -Chris Jo, Senior Vice President, Head of Platform Business at LG Electronics Home Entertainment Company, The ACR data, which is in global and regional compliance with all consumer data privacy regulations, helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting. The data can also be used to measure the effectiveness of the ad. Two use cases, for example, are that it can determine if an ad drove viewers to a particular TV show or movie, or if it drove downloads and registrations to an OTT app or service. LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint granular audience segments and to optimize reach, frequency, and ad effectiveness across linear and streaming television. About LG Ads Solutions LG Ads Solutions is the leading connected TV and cross-screen advertising service, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

Read More

Events

G2E 2022

Conference

G2E 2022

Conference