Fit Trend to Watch: Location-Based VR Experiences

Location-based VR experiences are springing up all over the world. What are LB VR experiences? They are out-of-home VR attractions that people visit like they would for arcades, movies, or theme parks. Why should we keep location-based experiences and attractions on our radar? Because they’re thrilling, get us and our family and friends off the sofa, and it’s fun to try new things!Companies like Oculus’ very own Facebook are looking toward investing in location-based VR experiences. Why? Because it gives people a way to give VR a single player or group test drive without having to buy a gaming rig, a headset, and games first.Variety reports that Colum Slevin, Oculus head of experiences said, “We love the idea of an audience being able to go to a destination, and have an experience, and love that experience and continue that adventure at home”.

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Schibsted Media Group

Schibsted is an international media group that engages 200+ million users in 22+ countries. Our strategy to become a global leader within our fields is bold. It consists of three elements that work seamlessly together: Classifieds, Growth and Media Houses.We aim to be a global leader in online classified marketplaces and offer the best solutions and services for our users. We invest in great entrepreneurs and help scale their businesses locally and internationally by leveraging the Schibsted ecosystem.

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Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Virtualization, Media and Broadcasting

Applications of Virtual Reality in Healthcare

Article | July 13, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Solutions, Business

Metaverse: Transforming B2B Businesses with Technology

Article | July 7, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Business

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Schibsted Media Group

Schibsted is an international media group that engages 200+ million users in 22+ countries. Our strategy to become a global leader within our fields is bold. It consists of three elements that work seamlessly together: Classifieds, Growth and Media Houses.We aim to be a global leader in online classified marketplaces and offer the best solutions and services for our users. We invest in great entrepreneurs and help scale their businesses locally and internationally by leveraging the Schibsted ecosystem.

Related News

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

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Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

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VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Location-Based Entertainment Startup Sandbox VR Secures $68 Million Investment

vrfocus | January 29, 2019

Virtual reality (VR) location-based entertainment (LBE) can be a tricky business. Companies like The VOID and Zero Latency have seen success further expanding their global presence, while others such as IMAX VR have had to shutter operations. Sandbox VR, a Hong Kong-based provider also looks to be on the up and up, recently announcing a successful investment round securing $68 million USD.The series A funding round was led by Andreessen Horowitz reports Business Insider, with Mike Maples from Floodgate, Stanford University, TriplePoint Capital, CRCM, and Alibaba also participating.Founded in 2016 by CEO Steve Zhao, Sandbox VR developed its own hardware and software solutions to create an out-of-home VR experience that can be fitted in shopping centres and other locations. “When we first opened in Hong Kong in 2017, when we opened the location, for the next 60 days we were sold out from morning until night,” Zhao said.Since then Sandbox VR has managed to expand its presence to more locations in Asia as well as North America including Bangkok, Singapore, Los Angeles and San Francisco. With the new investment, the company plans further expansion, not only adding new locations but also developing new in-house experiences you can’t get anywhere else.

Read More

Sandbox VR Raises $68 Million for Location-Based VR Experiences

variety | January 28, 2019

Hong Kong-based virtual reality (VR) startup Sandbox VR has raised a $68 million Series A round of funding from Andreesen Horowitz, Floodgate Ventures, Stanford University, Triplepoint Capital, CRCM and Alibaba. The company wants to use the new cash infusion to launch new VR centers in New York, Tokyo and elsewhere.Sandbox currently operates VR centers in 6 cities, including San Mateo, Calif., Vancouver and Hong Kong. In those locations, it offers players the opportunity to freely explore a stage, and play together to fight zombies, aliens and undead pirates in a series of location-based VR experiences.“We believe this new medium is not about better movies or a more immersive game,” the company wrote in a blog post Monday. “It’s something else entirely, and we as an industry will need to learn from the best of both mediums — movies and gaming.”“Once the ecosystem around Sandbox begins to achieve critical mass, we expect that the technology will unlock a golden era of storytelling and interactive, immersive entertainment,” said the venture capital firm’s general partner Andrew Chen in a blog post Monday. “Some of this will look like gaming, some will look like film, and yet others will resemble music, documentaries — as well as other new, VR-native genres we’ve yet to invent, in much the same way people eventually moved beyond trying to redo plays in early movies. ”

Read More

VR Bumper Cars Attraction To Open In Germany This Spring

vrfocus | January 18, 2019

Location-based entertainment (LBE) attractions are starting to really push the level of variety they can offer customers, from comedy puzzle titles like The VOID’s Ralph Breaks VR to realistic simulators such as Paraflight VR. Now it’s time for a classic fairground attraction to get the virtual reality (VR) treatment, with a VR bumper cars attraction opening in Germany soon.The work of VR Coaster and Holodeck VR, the VR bumper cars attraction is called Steampunk VR Scooter and will be based at Erlebnispark Schloss Thurn in Heroldsbach near Nuremberg.The ride will take visitors into a Wild West-style Arena where they will compete against each other with retro-futuristic steam engines. Guests will not only compete with each other but also against giant robotic enemies, so to help them there are additional extras and upgrades that players can pick up.“With this world’s first VR Bumper Cars Attraction, we will once again open a new chapter in Location Based Virtual Reality.” says Prof. Thomas Wagner, Managing Partner of VR Coaster GmbH & Co. KG in a statement. “With the combined Know-How of the teams at VR Coaster and Holodeck VR, we were able to create an unprecedented, interactive VR experience, which holds some very exciting surprises!”

Read More

Events