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Five Steps for Securing Broadcast Content

For broadcasters and programmers, there is nothing more important than the quality, reliability and unique nature of their content. A cyberattack can disrupt streaming services, slow video performance and enable hackers to steal unique content. The availability of connected devices on a broadband network is changing the way people consume content – and posing new security challenges.These current trends – as well as the trends toward cloud-based streaming and linear programming – require that media companies rethink their approach to cybersecurity. While there are no simple solutions, the following five steps can help media organizations identify potential risks and significantly improve their security posture.

Spotlight

Mainstream Media, LLC

Mainstream Media is Chicago's premier live streaming agency. Since 2013, Mainstream has helped clients around the country craft real-time digital experiences that engage, enrich, and activate global audiences.Utilizing state-of-the-art and custom-built broadcast technology, Mainstream captures events - from meetings and presentations to music festivals and everything in between - and delivers them over the web, so digital audiences can engage with content as it's happening, as if they were there.

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Business

Stride Is Mirror’s Edge VR In Everything But Name

Article | July 11, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Technologies, Virtualization

Boost Your B2B SaaS Business with Live Streaming

Article | August 2, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Technologies, Business

4 Stocks To Buy To Invest in Virtual Reality

Article | August 3, 2022

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Virtualization

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

Read More
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Technologies, Business

AR in B2B Sales: What to Expect

Article | August 3, 2022

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

Read More
Virtualization

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

Read More
MORE ARTICLES

Spotlight

Mainstream Media, LLC

Mainstream Media is Chicago's premier live streaming agency. Since 2013, Mainstream has helped clients around the country craft real-time digital experiences that engage, enrich, and activate global audiences.Utilizing state-of-the-art and custom-built broadcast technology, Mainstream captures events - from meetings and presentations to music festivals and everything in between - and delivers them over the web, so digital audiences can engage with content as it's happening, as if they were there.

Related News

Media and Broadcasting

Cresset Merges with TRUE Capital Management, Establishes Presence in Sports and Entertainment Industry

PRnewswire | May 10, 2023

Cresset Asset Management (Cresset) and TRUE Capital Management (TRUE) announced today that they have merged, creating a multi-family office with nearly $33 billion in assets under management (as of 5/02/2023) and with offices in 19 locations around the nation. The strategic combination expands Cresset's presence in the sports and entertainment industry. TRUE is a multi-family office that specializes in guiding a diverse roster of clients across sports, entertainment, and entrepreneurism to financial security and generational wealth. TRUE manages $1.7 billion (as of 2/22/2023) of assets on behalf of more than 350 clients, including Deandre Ayton, Robert Griffin III, Marshawn Lynch, Nneka Ogwumike, Kelsey Plum, Albert Pujols, Logan Ryan, Richard Sherman, Breanna Stewart, and Diana Taurasi. Together with Cresset, TRUE clients will enjoy access to Cresset's scale and national footprint, including its extensive family office services, goals-based financial planning, institutional-quality private investments, and lifestyle services. "We are thrilled to be joining forces with Cresset. Since we started TRUE in 2007, our priority has been to build relationships with our clients based on transparency and trust as they navigate the rare opportunities and unique challenges that come with wealth. That commitment will only be strengthened and enhanced with Cresset," said Doug Raetz, CEO of TRUE. "As we've worked closely with Cresset, it has become clear that the entire Cresset team shares our goals and values. It's an excellent cultural fit, and we are excited to explore new ways to create and deliver success stories for our clients," added TRUE COO Heather Goodman. "When we first met the TRUE team several years ago, we found kindred spirits in terms of how we believe clients should be treated and the positive impact wealth can have," said Avy Stein, Cresset Co-Founder and Co-Chairman. "Our mutual dedication to providing access to a full suite of sophisticated family office services and private investment opportunities makes this an ideal partnership." About TRUE Capital Management Founded in 2007, TRUE Capital Management is a wealth management firm that specializes in guiding its diverse roster of clients to financial security and generational wealth. The firm has built a reputation for serving high-profile clients across all major sports worldwide, the global entertainment industry, and entrepreneurs innovating in our ever-evolving business world. About Cresset Cresset is an independent, award-winning multi-family office and private investment firm with nearly $33 billion in assets under management (as of 5/02/2023). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, allowing clients to pursue what matters most to them.

Read More

Technologies, Media and Broadcasting

ViewLift and Google Enable Multi-cloud and Cloud Agnostic Deployment for OTT

ViewLift | February 13, 2023

ViewLift, a leading provider of OTT and streaming technology solutions, recently announced a novel approach for its clients: the ability to use any major cloud provider or multiple clouds with the click of a button in ViewLift's back-end. The company provides content owners with a comprehensive end-to-end solution for distributing and monetizing their content across multiple device platforms, such as web, mobile, over-the-top, connected TV, smart TVs, and gaming consoles. It will now integrate its technology stack via a new partnership with Google Cloud, offering enterprises a multi-cloud and cloud-agnostic deployment advantage. This deployment capability makes it one of the only platform providers in the OTT solutions industry to provide such agility and flexibility. ViewLift, a longtime partner of Amazon Web Services (AWS), will now offer customers the technology stack of their choosing or the option to run both Google Cloud and AWS in parallel to ensure the highest platform uptimes. In addition, cloud-agnostic deployment provides access to new functionalities and features available on any major cloud, significantly improving the quality, availability, and resilience of ViewLift's solution. Manik Bambha, President of ViewLift, said, "With the Google Cloud integration, we take a major step towards the next level in technology leadership; our customers can choose exactly what cloud services work best for them, letting them mix and match features and functionalities to arrive at an ideal bouquet of services." (Source – Cision PR Newswire) About ViewLift ViewLift, headquartered in New York, is a comprehensive digital content distribution platform that enables media companies, broadcasters, sports leagues and teams, and others to monetize their content using native branded apps on major OTT devices, such as the web, mobile, TV-connected devices, and Smart TVs and gaming consoles. Its proprietary intellectual property constitutes a complete tech stack, offering extensive functionality with hundreds of purpose-built features and a shorter time to market. The company's clients include NBCUniversal, Monumental Sports & Entertainment, Nexstar, RugbyPass, MotoAmerica, TEGNA, MyOutdoorTV, WSX.TV, and many others

Read More

Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

Read More

Media and Broadcasting

Cresset Merges with TRUE Capital Management, Establishes Presence in Sports and Entertainment Industry

PRnewswire | May 10, 2023

Cresset Asset Management (Cresset) and TRUE Capital Management (TRUE) announced today that they have merged, creating a multi-family office with nearly $33 billion in assets under management (as of 5/02/2023) and with offices in 19 locations around the nation. The strategic combination expands Cresset's presence in the sports and entertainment industry. TRUE is a multi-family office that specializes in guiding a diverse roster of clients across sports, entertainment, and entrepreneurism to financial security and generational wealth. TRUE manages $1.7 billion (as of 2/22/2023) of assets on behalf of more than 350 clients, including Deandre Ayton, Robert Griffin III, Marshawn Lynch, Nneka Ogwumike, Kelsey Plum, Albert Pujols, Logan Ryan, Richard Sherman, Breanna Stewart, and Diana Taurasi. Together with Cresset, TRUE clients will enjoy access to Cresset's scale and national footprint, including its extensive family office services, goals-based financial planning, institutional-quality private investments, and lifestyle services. "We are thrilled to be joining forces with Cresset. Since we started TRUE in 2007, our priority has been to build relationships with our clients based on transparency and trust as they navigate the rare opportunities and unique challenges that come with wealth. That commitment will only be strengthened and enhanced with Cresset," said Doug Raetz, CEO of TRUE. "As we've worked closely with Cresset, it has become clear that the entire Cresset team shares our goals and values. It's an excellent cultural fit, and we are excited to explore new ways to create and deliver success stories for our clients," added TRUE COO Heather Goodman. "When we first met the TRUE team several years ago, we found kindred spirits in terms of how we believe clients should be treated and the positive impact wealth can have," said Avy Stein, Cresset Co-Founder and Co-Chairman. "Our mutual dedication to providing access to a full suite of sophisticated family office services and private investment opportunities makes this an ideal partnership." About TRUE Capital Management Founded in 2007, TRUE Capital Management is a wealth management firm that specializes in guiding its diverse roster of clients to financial security and generational wealth. The firm has built a reputation for serving high-profile clients across all major sports worldwide, the global entertainment industry, and entrepreneurs innovating in our ever-evolving business world. About Cresset Cresset is an independent, award-winning multi-family office and private investment firm with nearly $33 billion in assets under management (as of 5/02/2023). Cresset serves the unique needs of entrepreneurs, CEO founders, wealth creators, executives, and partners, as well as high-net-worth and multi-generational families. Our goal is to deliver a new paradigm for wealth management, allowing clients to pursue what matters most to them.

Read More

Technologies, Media and Broadcasting

ViewLift and Google Enable Multi-cloud and Cloud Agnostic Deployment for OTT

ViewLift | February 13, 2023

ViewLift, a leading provider of OTT and streaming technology solutions, recently announced a novel approach for its clients: the ability to use any major cloud provider or multiple clouds with the click of a button in ViewLift's back-end. The company provides content owners with a comprehensive end-to-end solution for distributing and monetizing their content across multiple device platforms, such as web, mobile, over-the-top, connected TV, smart TVs, and gaming consoles. It will now integrate its technology stack via a new partnership with Google Cloud, offering enterprises a multi-cloud and cloud-agnostic deployment advantage. This deployment capability makes it one of the only platform providers in the OTT solutions industry to provide such agility and flexibility. ViewLift, a longtime partner of Amazon Web Services (AWS), will now offer customers the technology stack of their choosing or the option to run both Google Cloud and AWS in parallel to ensure the highest platform uptimes. In addition, cloud-agnostic deployment provides access to new functionalities and features available on any major cloud, significantly improving the quality, availability, and resilience of ViewLift's solution. Manik Bambha, President of ViewLift, said, "With the Google Cloud integration, we take a major step towards the next level in technology leadership; our customers can choose exactly what cloud services work best for them, letting them mix and match features and functionalities to arrive at an ideal bouquet of services." (Source – Cision PR Newswire) About ViewLift ViewLift, headquartered in New York, is a comprehensive digital content distribution platform that enables media companies, broadcasters, sports leagues and teams, and others to monetize their content using native branded apps on major OTT devices, such as the web, mobile, TV-connected devices, and Smart TVs and gaming consoles. Its proprietary intellectual property constitutes a complete tech stack, offering extensive functionality with hundreds of purpose-built features and a shorter time to market. The company's clients include NBCUniversal, Monumental Sports & Entertainment, Nexstar, RugbyPass, MotoAmerica, TEGNA, MyOutdoorTV, WSX.TV, and many others

Read More

Solutions, Business

Kargo Integrates Videobyte’s Connected TV Platform to Expand Its Portfolio

Kargo | February 07, 2023

Kargo, an advertising service provider, has recently integrated VideoByte, a video advertising platform for connected TV (CTV) and over-the-top (OTT) streaming, to expand its portfolio of video formats, commerce and exclusive social formats, and publisher tools with CTV advertising formats. This integration will enhance the connected experiences of the audiences between desktop, mobile, and now connected televisions, gaining the attention of different channels for its brand partners. Founded in 2020, VideoByte has become a prominent advertising service provider in CTV and OTT, integrating top media companies like LG, Tegna, and Viacom. Kargo has expanded its reach across the television advertising industry with this integration. It will launch new advertising products, and Kargo's current customers will get direct access to them. CEO of VideoByte, David Naffis, who will join Kargo as General Manager of CTV, said, "We are thrilled to join the Kargo team and are in lockstep with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo's recent growth, scale, and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats." (Source - GlobeNewswire) Kargo's CEO and Founder, Harry Kargman, said, "Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen. VideoByte shares our mission and vision to create unique and performant ad creatives, but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers." (Source - GlobeNewswire) About Kargo Kargo, an advertising solutions provider, attracts consumer attention across mobile, video, and social advertising platforms for advertising brands with its exclusive omnichannel advertising suite and increases return on advertising spend (ROAS), incremental brand lift, and revenue per impression through creative targeting solutions. Headquartered in New York, it has had offices worldwide since 2003. It provides solutions for load time, identity problems, non-skippable video, poor creatives, advertisements, and infinite scrolls with direct integration and specialized market supplies, optimizing impressions from the best publishers.

Read More

Events