From transmission to attrition? How telcos and OTTs are disrupting the traditional broadcast industry

August 21, 2018 | 62 views

In recent years, we’ve seen a huge shift toward video being distributed and accessed via the internet and as more viewers turn to the internet to watch video and TV shows, this trend appears to be unstoppable.This is putting significant pressure on traditional players, who are not only facing competition from over-the-top (OTT) players like Netflix, but also face competition from telcos Telia, AT&T and Telefonica have all recently done deals that put them in direct competition with traditional broadcasters.But are telcos there to threaten or assist traditional players? And how can traditional broadcasters ensure they remain competitive in the media and entertainment market?

Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

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SOLUTIONS,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 7, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,VIRTUALIZATION

B2B Movie Placements: What to Expect?

Article | July 27, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

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MEDIA AND BROADCASTING

OWC to Showcase Innovative Products for Media and Entertainment Industries at the International Broadcasting Convention in Amsterdam

OWC | September 12, 2022

OWC®, a leading customer-focused creator of solutions that enable businesses, content professionals, and educators to streamline workflows and maximize their technology investment, today announced why Mac and PC users in the media, entertainment, and technology industries should visit OWC’s booth at IBC 2022. From ingest to archive, from camera to screen, OWC has solutions for every workflow level that enable creative and technology professionals to work faster and easier: OWC Jellyfish R24 The workhorse of the modern video team. This video editing server makes quick work of the most demanding RAW workflows, multicam sequences, and finishing jobs, which means you can say yes to anything thrown your way. There simply is no other rack mounted NAS server that’s better for video teams. OWC Jellyfish Tower A shared storage server for growing video teams. The Jellyfish Tower was built for teams that need to work fast, but don’t have a server room and IT support. Massive bandwidth means smooth playback in hi-res and multicam, and the ability to ingest while editing. OWC Jellyfish Mobile The first Plug and Play video workflow server that comes with a handle. Use it on-the-go or in the office without a switch and server room. Teams of four to six editors can connect directly into one of up to 10 onboard 1GbE or 10GbE ports. By adding a switch, the number of users connected simultaneously is unlimited. OWC ThunderBay Flex 8 World’s first 3-in-1 Thunderbolt storage, docking, and PCIe expansion solution that’s highly Flexible to meet your unique workflow needs. 8 storage bays for nearly every drive type including NVMe U.2. 8 ports for connecting devices and ingesting media. A PCIe slot for adding a project specific card. It’s the ideal productivity platform for content creators, digital imaging, VFX, and video production professionals. OWC Flex 1U4 Similar in Flexibility of use to the desktop Flex 8, but specifically designed for rackmount workflows. Four hot swap bays let you use a variety of drives including U.2. Connect accessories plus charge your notebook and mobile devices with an abundance of Thunderbolt and USB ports. Add another display. Install a PCIe card to expand your capture, recording, networking, or storage capabilities. OWC ThunderBlade A production storage essential around the world because its incredible speed lets you blaze through uncompressed high-bandwidth streams and keeps you ahead of deadline. Cool and silent on the set or in the studio and built for rugged portability, this NVMe SSD delivers real business and creative benefits. OWC Envoy Pro Portable SSDs Tiny, tough, and thrilling fast. The Envoy Pro family of pocket-sized powerhouses are ideal for personal to pro storage needs. With Thunderbolt and USB-C options, this is the fastest, most compatible portable SSD storage line in the universe. OWC Thunderbolt Docks and Hub All the Thunderbolt you’re missing and want! Add more fully functional Thunderbolt ports and connect to past, present, and future Thunderbolt and USB devices. See more with additional displays. From bus-powered portable to 14-port desktop to pro 10GbE AVB-ready models, there’s a connectivity solution to expand your possibilities. OWC Atlas Memory Cards & Readers Launch your creative capabilities into a new world with Atlas SD and CFexpress memory cards. Developed with premium quality technology and processes, you can trust Atlas cards will flawlessly deliver the speed and data integrity you expect. Go from ingest to edit with the portable bus-powered Atlas FXR CFexpress card reader, SD and CFexpress card reader equipped OWC docks, and OWC storage solutions. OWC Mercury Pro LTO This enterprise-class LTO tape backup and archiving solution is a mission-critical requirement for protecting and preserving huge volumes of data for longer periods with better economies of scale than disk-based storage. Ruggedly small with a built-in handle, you can use the Mercury Pro LTO on-set or move it among studio, department, or office computers for a shared data protection solution. Copy That for Mac Streamline the ingest process with lighting fast, verified copies of your files from RED, Blackmagic Design, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move your content from location to backups, editors, producers, and directors, Copy That delivers it fast and accurately. About OWC Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts worldwide through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy and powerful upgrade and expansion possibilities await Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, which is why OWC is here. About IBC: As the world’s most inspiring content and technology event, IBC sits at the global crossroads of the media, entertainment and technology industries providing an informative, innovative, and engaging experience. Since 1967, IBC has brought exhibitors, speakers, visitors, and the entire community together to engage, unlock business opportunities, and discover the latest innovations. Always at the forefront of industry innovation, IBC has historically attracted 55,000+ attendees from more than 150 countries.

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MEDIA AND BROADCASTING

Xperi Launches TiVo® OS to Smart TV Makers, Welcomes Vestel as First OEM Partner

Xperi | September 06, 2022

Xperi Holding Corporation (Nasdaq: XPER) announced the launch of its independent media platform, TiVo OS. Consumer electronics leader Vestel will ship the first smart TVs Powered by TiVo™ in Europe beginning in 2023.Unlike existing platforms, which are largely built around “walled gardens,” TiVo OS is a first-of-its-kind neutral platform, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo™ is the ultimate independent smart TV operating system. “We estimate that nearly 40% of the smart TV market is searching for a truly independent platform like ours, and a supportive industry partner with deep domain expertise, Today, nearly 30 million households worldwide are powered by TiVo through an array of CTV and other partners. We are pleased to have signed our first smart TV partnership for TiVo OS, our embedded operating system and media platform for smart TVs, underlying progress toward our goal of becoming a leading independent TV OS platform supplier.” -Jon Kirchner, CEO, Xperi. Vestel, one of the top three European TV producers, will launch Powered by TiVo Smart TVs as part of a multi-year, multi-country, multi-million-unit agreement, with the first units expected to ship in 2023. “Vestel, aligned with is mission of being the ‘retailer of retailers,’ offers a wide range of choices to its customers in terms of Smart TV OS platforms, TiVo, and its parent company Xperi, have a long history of both championing great customer experiences and creating entertainment ecosystems. We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content to satisfy the global media landscape. TiVo has a proven track record in making it easy for consumers to find, watch and enjoy the content they love. We’re excited about partnering with TiVo to provide a European-focused Vestel Smart TV Powered by TiVo OS to provide consumers the experience they want.” -Turan Erdoğan, CEO, Vestel Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the Powered by TiVo model is designed to maximize the lifetime value of customers for TV OEM partners better than competing platforms. With the expected growth of connected television (CTV) advertising from 16 billion USD to 36 billion USD by 2026, television OEMs, like Vestel, have an opportunity to work with TiVo and participate in monetization throughout the lifecycle of the smart TV. A TV Powered by TiVo can deliver better viewer engagement with an unbiased content-first user experience where live hybrid TV and streaming services are fully integrated. This empowers consumers to intuitively discover TV shows and movies across their favorite streaming apps in a free, familiar, and frictionless experience by selecting the streaming services that are most relevant to them. From easy setup to its award-winning experience, natural voice navigation and customized entertainment by recommending what to watch based on unique taste profiles, Powered by TiVo Smart TVs are at the forefront of innovation, providing new ways for consumers to enjoy TV.

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MEDIA AND BROADCASTING,BUSINESS

Loop Media, Inc. Releases Highly Optimized New Interface for Its Digital Out Of Home (DOOH) Loop Player for Businesses

Loop Media, Inc. | August 20, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player.Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay. The Loop Player’s new interface is the plug-and-play, turnkey gateway to 145+ channels of music and non-music channels optimized for consumption in the Digital Out Of Home (DOOH) environment. The new user experience brings an image-based layout of icons popular with leading consumer streaming services and is more intuitive and streamlined when it comes to navigation and search. Highly requested features such as on-screen widget controls, video restrictions, and channel overviews have been added, while the new search functionality easily highlights channels for every business type and scenario. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage This new interface will make it much easier for our clients to find and present content that is best for their business and their customers.” -CEO and Co-Founder Jon Niermann. Loop Co-Founder and Chief Product Officer Liam McCallum added, We are thrilled to upgrade the way businesses engage and entertain their customers. This upgrade runs on our next generation tech stack that’s been designed to showcase 145+ channels and entertainment options Loop has to offer in a way that makes discovery simple. Loop’s end-to-end DOOH solution for businesses has been recognized for excellence time and again. Since launching, Loop has received countless satisfied business operator testimonials, and recently won Digiday’s 2022 Media Awards for “Best Video Programming and Distribution Strategy. About Loop Media, Inc. (“Loop Media”) (OTC: LPTV) Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”). Loop Media’s digital video content reaches thousands of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1300 hotels in the United States. Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

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MEDIA AND BROADCASTING

OWC to Showcase Innovative Products for Media and Entertainment Industries at the International Broadcasting Convention in Amsterdam

OWC | September 12, 2022

OWC®, a leading customer-focused creator of solutions that enable businesses, content professionals, and educators to streamline workflows and maximize their technology investment, today announced why Mac and PC users in the media, entertainment, and technology industries should visit OWC’s booth at IBC 2022. From ingest to archive, from camera to screen, OWC has solutions for every workflow level that enable creative and technology professionals to work faster and easier: OWC Jellyfish R24 The workhorse of the modern video team. This video editing server makes quick work of the most demanding RAW workflows, multicam sequences, and finishing jobs, which means you can say yes to anything thrown your way. There simply is no other rack mounted NAS server that’s better for video teams. OWC Jellyfish Tower A shared storage server for growing video teams. The Jellyfish Tower was built for teams that need to work fast, but don’t have a server room and IT support. Massive bandwidth means smooth playback in hi-res and multicam, and the ability to ingest while editing. OWC Jellyfish Mobile The first Plug and Play video workflow server that comes with a handle. Use it on-the-go or in the office without a switch and server room. Teams of four to six editors can connect directly into one of up to 10 onboard 1GbE or 10GbE ports. By adding a switch, the number of users connected simultaneously is unlimited. OWC ThunderBay Flex 8 World’s first 3-in-1 Thunderbolt storage, docking, and PCIe expansion solution that’s highly Flexible to meet your unique workflow needs. 8 storage bays for nearly every drive type including NVMe U.2. 8 ports for connecting devices and ingesting media. A PCIe slot for adding a project specific card. It’s the ideal productivity platform for content creators, digital imaging, VFX, and video production professionals. OWC Flex 1U4 Similar in Flexibility of use to the desktop Flex 8, but specifically designed for rackmount workflows. Four hot swap bays let you use a variety of drives including U.2. Connect accessories plus charge your notebook and mobile devices with an abundance of Thunderbolt and USB ports. Add another display. Install a PCIe card to expand your capture, recording, networking, or storage capabilities. OWC ThunderBlade A production storage essential around the world because its incredible speed lets you blaze through uncompressed high-bandwidth streams and keeps you ahead of deadline. Cool and silent on the set or in the studio and built for rugged portability, this NVMe SSD delivers real business and creative benefits. OWC Envoy Pro Portable SSDs Tiny, tough, and thrilling fast. The Envoy Pro family of pocket-sized powerhouses are ideal for personal to pro storage needs. With Thunderbolt and USB-C options, this is the fastest, most compatible portable SSD storage line in the universe. OWC Thunderbolt Docks and Hub All the Thunderbolt you’re missing and want! Add more fully functional Thunderbolt ports and connect to past, present, and future Thunderbolt and USB devices. See more with additional displays. From bus-powered portable to 14-port desktop to pro 10GbE AVB-ready models, there’s a connectivity solution to expand your possibilities. OWC Atlas Memory Cards & Readers Launch your creative capabilities into a new world with Atlas SD and CFexpress memory cards. Developed with premium quality technology and processes, you can trust Atlas cards will flawlessly deliver the speed and data integrity you expect. Go from ingest to edit with the portable bus-powered Atlas FXR CFexpress card reader, SD and CFexpress card reader equipped OWC docks, and OWC storage solutions. OWC Mercury Pro LTO This enterprise-class LTO tape backup and archiving solution is a mission-critical requirement for protecting and preserving huge volumes of data for longer periods with better economies of scale than disk-based storage. Ruggedly small with a built-in handle, you can use the Mercury Pro LTO on-set or move it among studio, department, or office computers for a shared data protection solution. Copy That for Mac Streamline the ingest process with lighting fast, verified copies of your files from RED, Blackmagic Design, ARRI cameras, and other storage media. Copy That handles everything from checksum copies to simultaneous transfers to multiple storage solutions. When it is time to move your content from location to backups, editors, producers, and directors, Copy That delivers it fast and accurately. About OWC Other World Computing (OWC), founded in 1988, is committed to supporting and inspiring the imagination of Mac and PC enthusiasts worldwide through sustainable innovation, exemplary customer service, and American design. An entire spectrum of easy and powerful upgrade and expansion possibilities await Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits. All backed with step-by-step videos and a global support team. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. We have a long-term outlook on everything we do and believe in making a better world. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise, which is why OWC is here. About IBC: As the world’s most inspiring content and technology event, IBC sits at the global crossroads of the media, entertainment and technology industries providing an informative, innovative, and engaging experience. Since 1967, IBC has brought exhibitors, speakers, visitors, and the entire community together to engage, unlock business opportunities, and discover the latest innovations. Always at the forefront of industry innovation, IBC has historically attracted 55,000+ attendees from more than 150 countries.

Read More

MEDIA AND BROADCASTING

Xperi Launches TiVo® OS to Smart TV Makers, Welcomes Vestel as First OEM Partner

Xperi | September 06, 2022

Xperi Holding Corporation (Nasdaq: XPER) announced the launch of its independent media platform, TiVo OS. Consumer electronics leader Vestel will ship the first smart TVs Powered by TiVo™ in Europe beginning in 2023.Unlike existing platforms, which are largely built around “walled gardens,” TiVo OS is a first-of-its-kind neutral platform, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo™ is the ultimate independent smart TV operating system. “We estimate that nearly 40% of the smart TV market is searching for a truly independent platform like ours, and a supportive industry partner with deep domain expertise, Today, nearly 30 million households worldwide are powered by TiVo through an array of CTV and other partners. We are pleased to have signed our first smart TV partnership for TiVo OS, our embedded operating system and media platform for smart TVs, underlying progress toward our goal of becoming a leading independent TV OS platform supplier.” -Jon Kirchner, CEO, Xperi. Vestel, one of the top three European TV producers, will launch Powered by TiVo Smart TVs as part of a multi-year, multi-country, multi-million-unit agreement, with the first units expected to ship in 2023. “Vestel, aligned with is mission of being the ‘retailer of retailers,’ offers a wide range of choices to its customers in terms of Smart TV OS platforms, TiVo, and its parent company Xperi, have a long history of both championing great customer experiences and creating entertainment ecosystems. We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content to satisfy the global media landscape. TiVo has a proven track record in making it easy for consumers to find, watch and enjoy the content they love. We’re excited about partnering with TiVo to provide a European-focused Vestel Smart TV Powered by TiVo OS to provide consumers the experience they want.” -Turan Erdoğan, CEO, Vestel Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the Powered by TiVo model is designed to maximize the lifetime value of customers for TV OEM partners better than competing platforms. With the expected growth of connected television (CTV) advertising from 16 billion USD to 36 billion USD by 2026, television OEMs, like Vestel, have an opportunity to work with TiVo and participate in monetization throughout the lifecycle of the smart TV. A TV Powered by TiVo can deliver better viewer engagement with an unbiased content-first user experience where live hybrid TV and streaming services are fully integrated. This empowers consumers to intuitively discover TV shows and movies across their favorite streaming apps in a free, familiar, and frictionless experience by selecting the streaming services that are most relevant to them. From easy setup to its award-winning experience, natural voice navigation and customized entertainment by recommending what to watch based on unique taste profiles, Powered by TiVo Smart TVs are at the forefront of innovation, providing new ways for consumers to enjoy TV.

Read More

MEDIA AND BROADCASTING,BUSINESS

Loop Media, Inc. Releases Highly Optimized New Interface for Its Digital Out Of Home (DOOH) Loop Player for Businesses

Loop Media, Inc. | August 20, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player.Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay. The Loop Player’s new interface is the plug-and-play, turnkey gateway to 145+ channels of music and non-music channels optimized for consumption in the Digital Out Of Home (DOOH) environment. The new user experience brings an image-based layout of icons popular with leading consumer streaming services and is more intuitive and streamlined when it comes to navigation and search. Highly requested features such as on-screen widget controls, video restrictions, and channel overviews have been added, while the new search functionality easily highlights channels for every business type and scenario. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage This new interface will make it much easier for our clients to find and present content that is best for their business and their customers.” -CEO and Co-Founder Jon Niermann. Loop Co-Founder and Chief Product Officer Liam McCallum added, We are thrilled to upgrade the way businesses engage and entertain their customers. This upgrade runs on our next generation tech stack that’s been designed to showcase 145+ channels and entertainment options Loop has to offer in a way that makes discovery simple. Loop’s end-to-end DOOH solution for businesses has been recognized for excellence time and again. Since launching, Loop has received countless satisfied business operator testimonials, and recently won Digiday’s 2022 Media Awards for “Best Video Programming and Distribution Strategy. About Loop Media, Inc. (“Loop Media”) (OTC: LPTV) Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”). Loop Media’s digital video content reaches thousands of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1300 hotels in the United States. Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

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