FUTURE OF DIGITAL MEDIA CONTENT

| June 21, 2019

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The digital media content and the process of managing it are fast changing into a more business oriented and customer centric approach. Digital Transformations and advancements in content management practices have led to new ways of connecting with broader audiences. New possibilities of user interactions are being generated which has eventually placed customers in a very central role.

Spotlight

Machinima

Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programming, and a talent network of top-tier influencers, Machinima reaches over 144M viewers each month.

OTHER ARTICLES

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

Article | March 13, 2020

First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

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You Could Download Video Games From the Radio in the 1980s

Article | March 8, 2020

Nowadays, if you want to play a new video game, it means shelling out 60 bucks online or in-store. In the late 1970s and 1980s, you could just turn on your radio to get a brand new video game sent to your computer. This may seem like a fairly advanced capability for a time before wi-fi, but thanks to the ways that early computers were designed, it was commonplace. To understand how this was possible, we need to step back into the groovy 1970s. In 1977, the world's first microprocessor-driven PCs were released. These were the Apple II, the Commodore PET, and the TRS-80. All these machines had one thing in common – they used audio cassettes for storage.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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Spotlight

Machinima

Machinima is the premier provider of digital content at the intersection of gamer entertainment and culture. Supercharged by parent company Warner Bros., we empower talent and fuel fan engagement across platforms. We create entertainment content for a community passionate about video games, animation, and endless forms of pop culture. With a focus on scripted, topical and gamer programming, and a talent network of top-tier influencers, Machinima reaches over 144M viewers each month.

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