| July 12, 2018

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New media and entertainment players are rising and scaling rapidly, disrupting entire market segments. Agile on-demand streaming services, such as Netflix and Red Bull TV, bring a data-driven and direct-to-consumer approach that allows them to respond faster and better to audience expectations. Their innovative offers create entire .Social media titans, such as Facebook, YouTube and Twitter, boast advanced technology platforms and massive financial resources. They are also actively engaging in ambitious content strategies. The potency and reach of social media, with its wealth of data, ought to be leveraged. Social channels present a unique opportunity for media players to further their reach, connect with new audiences, deliver complementary experiences, and gather precious data and analytics.