Game Industry Sales Are Strong, But Hardware Sales Are Plummeting

| November 7, 2019

article image
There's no question that this generation's software and innovations in streaming services have seen massive success. While sales on these items have gone up in the past year, the revenue generated from hardware has gone down. According to GamesIndustry.biz, a recent report from the NPD group demonstrates that gamers and console owners in the United States have spent $27.9 billion by the end of September since the beginning of 2019 on video game products and services, including software and streaming platforms. This indicates a 1% increase compared to the same time period from 2018. Additionally, in Q3 of 2019 (July 1 to September 30), consumers had spent $9.18 billion in total on games and services. This is also a 1% sales increase from Q3 of 2018.

Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

OTHER ARTICLES

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

Read More

VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

Read More

The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

Read More

How many users do Spotify, Apple Music and other big music streaming services have?

Article | February 19, 2020

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

Read More

Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

Events