Home > Resources > Articles > Games and Blockchain - What is about to change in the gaming industry

Games and Blockchain - What is about to change in the gaming industry

January 12, 2019 | 56 views

It is nothing new to have a lot of items in modern games. Be it characters, weapons, modifications and skins, or loot of any kind you can get by defeating enemies or bosses and completing quests and milestones.The most prominent ways to aquire said items in games nowadays are money and playtime. Both require the player to make an investment into the game to some extend. I will break this down further for you if you are not familiar with these concepts present in games today:Money - We see this in a lot of games wether it is free to play, a medium or fully priced game: Lootboxes, Skins, Passes and Upgrades as paid items. This items are mostly in the range from 1–10 USD and often use a special ingame currency like coins or gems trying to achieve a disconnection between the item price and their real monetary value.

Spotlight

Xfinite Global

Xfinite is a digital platform that aspires to change the world of entertainment for the benefit of its community. Using revolutionary blockchain technology, Xfinite will provide a decentralised model for content provision and distribution. This creates a new generation of media producers and consumers who are empowered to make choices and decisions that directly shape the future of the entertainment industry.

OTHER ARTICLES
TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
MEDIA AND BROADCASTING,BUSINESS

B2B Movie Placements: What to Expect?

Article | August 4, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
TECHNOLOGIES,BUSINESS

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

Read More
MEDIA AND BROADCASTING,BUSINESS

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

Read More
TECHNOLOGIES,VIRTUALIZATION

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

Read More
SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

Read More
MORE ARTICLES

Spotlight

Xfinite Global

Xfinite is a digital platform that aspires to change the world of entertainment for the benefit of its community. Using revolutionary blockchain technology, Xfinite will provide a decentralised model for content provision and distribution. This creates a new generation of media producers and consumers who are empowered to make choices and decisions that directly shape the future of the entertainment industry.

Related News

TECHNOLOGIES,BUSINESS

Revolutionary Metaverse Launch from UFO Gaming

UFO Gaming | August 22, 2022

UFO Gaming, the pioneering blockchain gaming platform, unveiled its long-awaited Metaverse with thousands of visitors in attendance. While many companies are building Metaverses following Facebook's rebrand to Meta, UFO Gaming was among the early pioneers that announced audacious plans on building one long before this - and it has now finally come to fruition.UFO Gaming is the first initiative to establish a unique multichain Metaverse with concrete advantages for gamers, providing them with digital assets such as NFTs in the form of in-game items, virtual land, and monetary value. $UFO holders may take advantage of a variety of perks, including dividends and community participation. During the launch, UFO Gaming orchestrated an Easter Egg Hunt, Team AMA, Streamer Takeover, and Staking dApp Launch, all within their Metaverse event allowing their community to play and win prizes. UFO Gaming enclosing their gaming platform within their Metaverse was a strategic move; recent analysis by McKinsey&Co (2022) projects that the Metaverse market will top $50billion by 2026. The rise of ambitious crypto projects such as UFO Gaming is important in driving Metaverse growth and adoption. UFO Gaming utilizes virtual reality technology combined with the power of the blockchain to create uniquely immersive gameplay and future value for the $UFO token. The Metaverse market is expected to be driven by the increasing adoption of blockchain technology, the growing popularity of crypto assets, and the rise of UFO Gaming (CoinTelegraph, 20221). Mckinsey surveyed over 3,400 consumers and executives on the Metaverse to find the vast majority believe that it will become increasingly important in the years to come. While Metaverse adoption is in its early stages, it is clear that it has the potential to revolutionize the way we live, work, and play. Those who don't start planning for the Metaverse now may find themselves at a serious disadvantage in the years to come. One way to get involved is to research early pioneers in the Metaverse space such as UFO Gaming (McKinsey&Co, 20222). About UFO Gaming UFO Gaming (UFO) is a revolutionary blockchain gaming platform giving players the power to earn cryptocurrency while playing games and to own their in-game items as NFTs. While launching their own games, UFO is developing its own Metaverse which invites users to meet, interact, and jump into its play-to-earn games.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

TELUS PureFibre Ultimate Gamer bundle brings users an unmatched cloud gaming experience

TELUS | July 27, 2022

gamers across B.C. and Alberta can sign-up for the TELUS PureFibre Ultimate Gamer bundle with NVIDIA GeForce NOW cloud gaming service. TELUS offers the best networks for gaming, bringing customers the fastest Internet speeds available with the lowest latency and jitter. Gamers will have access to TELUS’ latest generation Wi-Fi 6 and personalized Wi-Fi Plus service, which offers professional installation, whole-home Wi-Fi coverage1, network security, and a dedicated support team. In addition to experiencing the fastest Internet speeds among all Canadian Internet providers2, customers get two years of NVIDIA’s GeForce NOW Priority membership where they can access more than 1,300 top PC games such as Fortnite, Apex Legends, Dying Light 2, Cyberpunk 2077, and Rocket League. “Backed by TELUS’ world-leading PureFibre network, its symmetrical upload and download speeds, and our latest-gen Wi-Fi-6 and Wi-Fi Plus services, users experience low latency and a seamless online gaming experience, unmatched by any other provider, Now, through our collaboration with NVIDIA, we’re taking this experience even further, bringing Canadians the best in cloud gaming where they can connect to like-minded communities and thrive in gaming online.” -Amit Nag, Vice-president, Entertainment and Education Services. GeForce NOW is NVIDIA’s cloud gaming service that taps into the world’s most powerful GeForce servers. Playing PC games with a GeForce NOW Priority membership provides priority access to servers, six-hour extended gaming sessions, and RTX ON in supported titles for the best cinematic visuals. Even gamers on low-powered hardware can now play with amazing GeForce quality. “Pairing GeForce NOW with TELUS’s world-leading communications technology will deliver a high-quality streaming experience to millions of Canadian customers, As part of this Gamer Internet plan, gamers on the TELUS network can now enjoy more than 1,300 PC games – including more than 120 of the most popular free-to-play games — streamed to nearly any of their devices with GeForce quality.” -Phil Eisler, Vice President, GeForce NOW at NVIDIA Members can download the GeForce NOW app on PC, Mac, SHIELD TV, newly added 2022 Samsung TVs, select LG TVs, and Android mobile devices, or visit play.geforcenow.com on select platforms, including mobile devices with iOS Safari. Gamers will be able to streamline gaming subscriptions through the GeForce NOW app, and play their favorite PC titles already purchased from popular digital stores like Steam, Epic Games Store, Origin, Ubisoft Connect and GOG.COM. GeForce NOW members can also experience games with and against millions of other PC players. The PureFibre Ultimate Gamer Internet bundle starts at $120 per month for the first two years. For more information and to sign up, visit www.telus.com/gamers. About TELUS TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better. TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions throughout the agriculture value chain, supporting better food outcomes from improved agri-business data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content management, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media, ecommerce and FinTech, healthcare, and travel and hospitality. TELUS and TELUS International operate in 25+ countries around the world. Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS, our team members and retirees to contribute more than $900 million and 1.8 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus.com, follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

Read More

APPLICATIONS

Cloud Gaming to Create Strong Opportunities for Telcos in Europe E-gaming Market | Globaldata Plc

Globaldata Plc | June 17, 2022

E-gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio, and making their games available across more platforms. All that is required for cloud gaming is a subscription, a smartphone, TV, or laptop, and an internet connection. Telcos are well positioned to take advantage of the cloud computing market. Telcos can provide the connectivity to end-users to support cloud gaming and the network infrastructure such as data centers for cloud gaming providers. The Europe E-gaming Market Research Report offered by GlobalData Plc highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in Europe. Key Europe E-gaming Market Trends One key trend in the e-gaming and esports market includes increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future-oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming and streaming are transforming the gaming market as Netflix did for streaming movies. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces For more insights on Europe E-gaming market trends, download a free report sample Key Findings in the Europe E-gaming Market As fundamentally connectivity providers, European telcos can leverage e-gaming services to upsell/cross-sell customers and incentivize service bundling. For example, both SFR and Telekom Slovenije made cloud gaming available on their TV platforms, which further promotes their fixed and TV bundled services. Telcos can provide the network infrastructure and data center capacity, and edge computing solutions, to host cloud gaming closer to the end-user, lowering latency and improving the gaming experience. For more insights on the Europe E-gaming market, download a free report sample Europe E-gaming Market Report Scope Overview of e-gaming at a global level and analysis of the e-gaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. Outlines ten telco e-gaming & esports value proposition strategies and provides examples of telcos’ current activity in the e-gaming & esports space. Analyzes the e-gaming & esports value propositions, business models, and strategies of four telecom operators in Europe. A number of key findings and a set of recommendations for e-gaming stakeholders, including telecom service providers are also provided. Reasons to Buy This Insider Report provides a comprehensive examination of the E-gaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key e-gaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments. Four telco case studies from Europe illustrate the findings of the report, providing insights into different telco e-gaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted e-gaming strategies to unlock new revenue streams. The report discusses concrete opportunities in the e-gaming market, providing several actionable recommendations for e-gaming ecosystem participants, including telecom service providers. AboutGlobalData GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.

Read More

TECHNOLOGIES,BUSINESS

Revolutionary Metaverse Launch from UFO Gaming

UFO Gaming | August 22, 2022

UFO Gaming, the pioneering blockchain gaming platform, unveiled its long-awaited Metaverse with thousands of visitors in attendance. While many companies are building Metaverses following Facebook's rebrand to Meta, UFO Gaming was among the early pioneers that announced audacious plans on building one long before this - and it has now finally come to fruition.UFO Gaming is the first initiative to establish a unique multichain Metaverse with concrete advantages for gamers, providing them with digital assets such as NFTs in the form of in-game items, virtual land, and monetary value. $UFO holders may take advantage of a variety of perks, including dividends and community participation. During the launch, UFO Gaming orchestrated an Easter Egg Hunt, Team AMA, Streamer Takeover, and Staking dApp Launch, all within their Metaverse event allowing their community to play and win prizes. UFO Gaming enclosing their gaming platform within their Metaverse was a strategic move; recent analysis by McKinsey&Co (2022) projects that the Metaverse market will top $50billion by 2026. The rise of ambitious crypto projects such as UFO Gaming is important in driving Metaverse growth and adoption. UFO Gaming utilizes virtual reality technology combined with the power of the blockchain to create uniquely immersive gameplay and future value for the $UFO token. The Metaverse market is expected to be driven by the increasing adoption of blockchain technology, the growing popularity of crypto assets, and the rise of UFO Gaming (CoinTelegraph, 20221). Mckinsey surveyed over 3,400 consumers and executives on the Metaverse to find the vast majority believe that it will become increasingly important in the years to come. While Metaverse adoption is in its early stages, it is clear that it has the potential to revolutionize the way we live, work, and play. Those who don't start planning for the Metaverse now may find themselves at a serious disadvantage in the years to come. One way to get involved is to research early pioneers in the Metaverse space such as UFO Gaming (McKinsey&Co, 20222). About UFO Gaming UFO Gaming (UFO) is a revolutionary blockchain gaming platform giving players the power to earn cryptocurrency while playing games and to own their in-game items as NFTs. While launching their own games, UFO is developing its own Metaverse which invites users to meet, interact, and jump into its play-to-earn games.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

TELUS PureFibre Ultimate Gamer bundle brings users an unmatched cloud gaming experience

TELUS | July 27, 2022

gamers across B.C. and Alberta can sign-up for the TELUS PureFibre Ultimate Gamer bundle with NVIDIA GeForce NOW cloud gaming service. TELUS offers the best networks for gaming, bringing customers the fastest Internet speeds available with the lowest latency and jitter. Gamers will have access to TELUS’ latest generation Wi-Fi 6 and personalized Wi-Fi Plus service, which offers professional installation, whole-home Wi-Fi coverage1, network security, and a dedicated support team. In addition to experiencing the fastest Internet speeds among all Canadian Internet providers2, customers get two years of NVIDIA’s GeForce NOW Priority membership where they can access more than 1,300 top PC games such as Fortnite, Apex Legends, Dying Light 2, Cyberpunk 2077, and Rocket League. “Backed by TELUS’ world-leading PureFibre network, its symmetrical upload and download speeds, and our latest-gen Wi-Fi-6 and Wi-Fi Plus services, users experience low latency and a seamless online gaming experience, unmatched by any other provider, Now, through our collaboration with NVIDIA, we’re taking this experience even further, bringing Canadians the best in cloud gaming where they can connect to like-minded communities and thrive in gaming online.” -Amit Nag, Vice-president, Entertainment and Education Services. GeForce NOW is NVIDIA’s cloud gaming service that taps into the world’s most powerful GeForce servers. Playing PC games with a GeForce NOW Priority membership provides priority access to servers, six-hour extended gaming sessions, and RTX ON in supported titles for the best cinematic visuals. Even gamers on low-powered hardware can now play with amazing GeForce quality. “Pairing GeForce NOW with TELUS’s world-leading communications technology will deliver a high-quality streaming experience to millions of Canadian customers, As part of this Gamer Internet plan, gamers on the TELUS network can now enjoy more than 1,300 PC games – including more than 120 of the most popular free-to-play games — streamed to nearly any of their devices with GeForce quality.” -Phil Eisler, Vice President, GeForce NOW at NVIDIA Members can download the GeForce NOW app on PC, Mac, SHIELD TV, newly added 2022 Samsung TVs, select LG TVs, and Android mobile devices, or visit play.geforcenow.com on select platforms, including mobile devices with iOS Safari. Gamers will be able to streamline gaming subscriptions through the GeForce NOW app, and play their favorite PC titles already purchased from popular digital stores like Steam, Epic Games Store, Origin, Ubisoft Connect and GOG.COM. GeForce NOW members can also experience games with and against millions of other PC players. The PureFibre Ultimate Gamer Internet bundle starts at $120 per month for the first two years. For more information and to sign up, visit www.telus.com/gamers. About TELUS TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better. TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions throughout the agriculture value chain, supporting better food outcomes from improved agri-business data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content management, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media, ecommerce and FinTech, healthcare, and travel and hospitality. TELUS and TELUS International operate in 25+ countries around the world. Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS, our team members and retirees to contribute more than $900 million and 1.8 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus.com, follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

Read More

APPLICATIONS

Cloud Gaming to Create Strong Opportunities for Telcos in Europe E-gaming Market | Globaldata Plc

Globaldata Plc | June 17, 2022

E-gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio, and making their games available across more platforms. All that is required for cloud gaming is a subscription, a smartphone, TV, or laptop, and an internet connection. Telcos are well positioned to take advantage of the cloud computing market. Telcos can provide the connectivity to end-users to support cloud gaming and the network infrastructure such as data centers for cloud gaming providers. The Europe E-gaming Market Research Report offered by GlobalData Plc highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in Europe. Key Europe E-gaming Market Trends One key trend in the e-gaming and esports market includes increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future-oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming and streaming are transforming the gaming market as Netflix did for streaming movies. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces For more insights on Europe E-gaming market trends, download a free report sample Key Findings in the Europe E-gaming Market As fundamentally connectivity providers, European telcos can leverage e-gaming services to upsell/cross-sell customers and incentivize service bundling. For example, both SFR and Telekom Slovenije made cloud gaming available on their TV platforms, which further promotes their fixed and TV bundled services. Telcos can provide the network infrastructure and data center capacity, and edge computing solutions, to host cloud gaming closer to the end-user, lowering latency and improving the gaming experience. For more insights on the Europe E-gaming market, download a free report sample Europe E-gaming Market Report Scope Overview of e-gaming at a global level and analysis of the e-gaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers. Outlines ten telco e-gaming & esports value proposition strategies and provides examples of telcos’ current activity in the e-gaming & esports space. Analyzes the e-gaming & esports value propositions, business models, and strategies of four telecom operators in Europe. A number of key findings and a set of recommendations for e-gaming stakeholders, including telecom service providers are also provided. Reasons to Buy This Insider Report provides a comprehensive examination of the E-gaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key e-gaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments. Four telco case studies from Europe illustrate the findings of the report, providing insights into different telco e-gaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted e-gaming strategies to unlock new revenue streams. The report discusses concrete opportunities in the e-gaming market, providing several actionable recommendations for e-gaming ecosystem participants, including telecom service providers. AboutGlobalData GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.

Read More

Events

VRDays Europe

Conference

VRDays Europe

Conference