MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

KAROL SEVERIN | June 14, 2021

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Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity.

We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments.

MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached.
As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Current is an award-winning multiplatform media company dedicated to the in-depth investigation and exploration of the world's most important, interesting, and entertaining stories.With a fully integrated broadcast and online platform, Current connects its audience with what's going on in their world through its unique blend of original productions and viewer created media. Current TV reaches 70 million global television households via distribution agreements with Comcast, DirecTV, Dish Network, AT&T, Time Warner, BSkyB (UK), Virgin Media (UK), and SkyItalia (IT).

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