Games video creators can help attract new audiences to esports, if rights holders empower them to

KAROL SEVERIN | June 14, 2021 | 272 views

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity.

We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments.

MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached.
As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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HUM: Human Unlimited Media, Inc

HUM is the next essential supply organization on the international information scene; catering to the emerging global mobile generation by nurturing a realization of future prosperity, security and meaning directly tied to the total well being of the entire world. We will transform the news and information industry by our editorial and operational example and are developing proprietary technologies enabling and allowing our partners to do the same.

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MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 4, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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MEDIA AND BROADCASTING

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | June 22, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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MEDIA AND BROADCASTING

Game On: These Entertainment Stocks Hit New Levels

Article | May 21, 2021

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

HUM: Human Unlimited Media, Inc

HUM is the next essential supply organization on the international information scene; catering to the emerging global mobile generation by nurturing a realization of future prosperity, security and meaning directly tied to the total well being of the entire world. We will transform the news and information industry by our editorial and operational example and are developing proprietary technologies enabling and allowing our partners to do the same.

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MEDIA AND BROADCASTING

Xperi Takes Its Independent Media Platform from the Living Room to the Car

businesswire | June 01, 2023

Xperi Inc. announced that BMW has selected TiVo’s video media platform to provide customers access to a growing number of video content providers, including linear and on demand streaming services. BMW’s implementation of the Powered by TiVo™ platform will include a variety of country-specific content, offering news, movies and access to media libraries. The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models. TiVo’s video media platform is a first-of-its-kind, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo is the ultimate independent operating system. From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience, validates the market appeal. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences. “Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.” "In-car entertainment becomes increasingly important for our customers," said Ingo Lasslop, vice president product management for digital products and services at BMW Group. "This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience." Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the BMW video platform Powered by TiVo will be designed to maximize the in-car entertainment experience. About Xperi Inc Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.

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MEDIA AND BROADCASTING

Six Flags Fiesta Texas Partners With IGN Entertainment to Launch ESIX Gaming, the World’s First-ever Theme Park Based Gaming Experience

businesswire | May 22, 2023

Six Flags Fiesta Texas, The Thrill Capital of South Texas, in partnership with IGN Entertainment, today announced the May 20 official launch of ESIX Gaming powered by Coca-Cola™. IGN, the world’s number one entertainment platform, becomes the official streaming and media partner in debuting this new, top-of-the-line competitive gaming campus. As the largest gaming-focused media platform in the world with over 286M+ unique users, IGN is positioned to bring the excitement of ESIX to gamers of all ages. Through this partnership, Six Flags Fiesta Texas and IGN Entertainment will host and stream a range of competitive events throughout the year featuring the biggest games, teams and IGN’s array of beloved hosts. “Six Flags Fiesta Texas is excited to partner with IGN Entertainment to launch a new, cutting-edge gaming experience, the first of its kind at any theme park in the world,” said Park President Jeffrey Siebert. “As leaders in the gaming industry, IGN Entertainment brings an unprecedented level of excitement and expertise to ESIX Gaming powered by Coca Cola,” added Siebert. “With the development of this new state-of-the-art ESIX Gaming arena, Six Flags not only raises the bar for the amusement industry but also shows the world its commitment to the gaming category,” said IGN Strategic Partnerships & Innovation SVP Karl Stewart. “Their new arena offers guests unprecedented access to the latest games, technology and favorite teams in an intimate and highly competitive environment. IGN is honored to support bringing Six Flags’ vision to our audiences around the world.” ESIX Gaming powered by Coca-Cola™ has incredible features coveted by the gaming community: Event Stage – Guests will feel the intensity of live tournaments in a 5v5 gaming format; Razer™ Gaming Stations – In partnership with Razer, the leading global lifestyle brand for gamers, the ESIX experience will include 50 custom-built gaming PC stations. Guests of all skill levels can play, compete and experience their favorite competitive titles on top-of-the-line Razer gaming hardware. Each gaming PC station is equipped with the latest 4080 graphic cards, 280 Hz monitors, and a suite of Razer gear including their latest keyboards, mice and headsets; Gaming Console Stations – Console competitors will also be supported with the newest next-generation consoles and professional-grade Razer controllers at five console stations; Razer Live Streaming Station – Guests will have the opportunity to broadcast and host their own live content from an ultimate professional livestream setup that includes Razer’s multi-tasking Stream Controller, professional dynamic microphone, Razer’s 4k webcam, key lights and an iconic Razer gaming chair; Bar, Restrooms and Enhanced Amenities – Guests can relax in the ultramodern 52-seat lounge with cell phone charging stations, sip a signature cocktail from the new bar menu or test and purchase the latest gaming equipment; Coke VIP Lounge (second floor) – During events, athletes are able to relax and enjoy the upscale, full-service environment and watch live streaming game play; and Zaragoza Theater – A 1,601-seat, full-sized theater can be used for esports events and game play during large scale tournaments. ESIX Gaming powered by Coca-Cola™ debuts Saturday, May 20. Visit www.sixflags.com/fiestatexas for updates on this and all the exciting developments for the 2023 season. About IGN Entertainment IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

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TECHNOLOGIES

Materialise and Vuzix Announce Collaboration to Bring Smart Eyewear to Customers

prnewswire | May 31, 2023

Vuzix Corporation a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, and Materialise NV (NASDAQ: MTLS), ("Materialise"), a 3D printing pioneer, have announced a collaborative effort to accelerate the design and production of smart eyewear using 3D printing technology. By integrating 3D printing into the manufacturing process, Vuzix and Materialise aim to accelerate the development of new innovations for enterprise applications, from warehouses to operating rooms. Moreover, the collaboration will enable third party technology, sports, and entertainment brands to rapidly introduce functional, fashionable and affordable smart eyewear to consumers using Vuzix' OEM components and designs, reducing the average manufacturing cycle from 18 months to just 3. Vuzix, an optical technology company specializing in the design, manufacturing, and sale of optical components and smart glasses, utilizes augmented reality (AR) to deliver a perfect balance of engagement between the digital and the real world. By collaborating with Materialise, a 3D printing pioneer with over three decades of experience, Vuzix gains access to the full potential of 3D printing to support companies in offering an exciting new series of smart eyewear. Augmented reality enhances user effectiveness in various industries by connecting them to key information in digital world while staying hands-free and completely aware of the physical environment. Medical professionals rely on AR eyewear to access remote expertise during lengthy surgeries, while manufacturing and logistics companies utilize AR features to drive efficiency and reduce operational errors. Leveraging the flexibility of 3D printing in smart glasses production can significantly reduce design cycles, enabling a more agile response to the fast-paced introduction of technological advancements. While smart eyewear has transformed the workplace, consumer adoption has been limited due to the lack of compelling consumer applications and the lack of fashionable and affordable designs. Vuzix and Materialise aim to address these challenges by creating exciting and innovative designs that cater to companies seeking to introduce fashionable and affordable smart eyewear to consumers. Exciting consumer applications of smart eyewear using Vuzix OEM components include on-screen displays of speed and heart rate for athletes, push notifications and navigation, speech-to-text translation, and augmented reality gaming. Many companies in the technology, fashion, entertainment, and sports sectors today often lack the manufacturing expertise to bring these innovative applications to life and on a timely basis. The collaboration between Vuzix and Materialise can provide these third-party OEM companies with a flexible platform for producing smart eyewear with creative designs, rapid prototyping services, and fast and flexible production of small series. Materialise runs one of the largest 3D printing factories in the world and is the largest manufacturer of 3D printed eyewear. 3D printing holds multiple advantages for eyewear production with manufacturers increasingly turning to 3D printing for its unique design capabilities and its fast and flexible production process. It offers virtually unlimited freedom of design, allowing designers to create innovative shapes that are cost-prohibitive or impossible with traditional manufacturing technologies. Additionally, 3D printing drastically reduces time-to-market, enabling the transition from initial design to finished product in less than 3 months, compared to the eyewear industry's typical 18-month design-to-shipment cycle. "With its speed, flexibility and digital DNA, 3D printing offers eyewear brands a competitive edge by allowing them to drastically reduce their time-to-market while meeting customers' aesthetic requirements," says Fried Vancraen, CEO of Materialise. "We believe that collaboration with Vuzix will bring new innovations to industrial smart eyewear and accelerate the customer adoption of smart eyewear in the enterprise and broader consumer markets." "As our OEM solutions ramp up in support of defense, consumer, and other markets, our manufacturing capabilities need to match pace for scalability, production speed and above all quality," said Paul Travers, President and CEO of Vuzix. "Materialise offers several key advantages that align with our strategic outlook. We look forward to seeing what's possible together." About Vuzix Corporation Headquartered in West Henrietta, New York, Vuzix, a supplier of smart glasses, AR technology and products for industrial, defense and enterprise markets, has provided solutions for wearable computing devices and personal display, mobility, and virtual and augmented reality since 1997. Its suite of OEM optical components with waveguides and display engine technology offers a high-quality viewing experience to the customers. It has acquired about 200 patents and patents pending, wireless technology innovation awards and IP licenses in the Video Eyewear field. It has also won Consumer Electronics Show (CES) awards for innovation from 2005 to 2022.

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MEDIA AND BROADCASTING

Xperi Takes Its Independent Media Platform from the Living Room to the Car

businesswire | June 01, 2023

Xperi Inc. announced that BMW has selected TiVo’s video media platform to provide customers access to a growing number of video content providers, including linear and on demand streaming services. BMW’s implementation of the Powered by TiVo™ platform will include a variety of country-specific content, offering news, movies and access to media libraries. The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models. TiVo’s video media platform is a first-of-its-kind, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo is the ultimate independent operating system. From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience, validates the market appeal. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences. “Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.” "In-car entertainment becomes increasingly important for our customers," said Ingo Lasslop, vice president product management for digital products and services at BMW Group. "This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience." Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the BMW video platform Powered by TiVo will be designed to maximize the in-car entertainment experience. About Xperi Inc Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.

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MEDIA AND BROADCASTING

Six Flags Fiesta Texas Partners With IGN Entertainment to Launch ESIX Gaming, the World’s First-ever Theme Park Based Gaming Experience

businesswire | May 22, 2023

Six Flags Fiesta Texas, The Thrill Capital of South Texas, in partnership with IGN Entertainment, today announced the May 20 official launch of ESIX Gaming powered by Coca-Cola™. IGN, the world’s number one entertainment platform, becomes the official streaming and media partner in debuting this new, top-of-the-line competitive gaming campus. As the largest gaming-focused media platform in the world with over 286M+ unique users, IGN is positioned to bring the excitement of ESIX to gamers of all ages. Through this partnership, Six Flags Fiesta Texas and IGN Entertainment will host and stream a range of competitive events throughout the year featuring the biggest games, teams and IGN’s array of beloved hosts. “Six Flags Fiesta Texas is excited to partner with IGN Entertainment to launch a new, cutting-edge gaming experience, the first of its kind at any theme park in the world,” said Park President Jeffrey Siebert. “As leaders in the gaming industry, IGN Entertainment brings an unprecedented level of excitement and expertise to ESIX Gaming powered by Coca Cola,” added Siebert. “With the development of this new state-of-the-art ESIX Gaming arena, Six Flags not only raises the bar for the amusement industry but also shows the world its commitment to the gaming category,” said IGN Strategic Partnerships & Innovation SVP Karl Stewart. “Their new arena offers guests unprecedented access to the latest games, technology and favorite teams in an intimate and highly competitive environment. IGN is honored to support bringing Six Flags’ vision to our audiences around the world.” ESIX Gaming powered by Coca-Cola™ has incredible features coveted by the gaming community: Event Stage – Guests will feel the intensity of live tournaments in a 5v5 gaming format; Razer™ Gaming Stations – In partnership with Razer, the leading global lifestyle brand for gamers, the ESIX experience will include 50 custom-built gaming PC stations. Guests of all skill levels can play, compete and experience their favorite competitive titles on top-of-the-line Razer gaming hardware. Each gaming PC station is equipped with the latest 4080 graphic cards, 280 Hz monitors, and a suite of Razer gear including their latest keyboards, mice and headsets; Gaming Console Stations – Console competitors will also be supported with the newest next-generation consoles and professional-grade Razer controllers at five console stations; Razer Live Streaming Station – Guests will have the opportunity to broadcast and host their own live content from an ultimate professional livestream setup that includes Razer’s multi-tasking Stream Controller, professional dynamic microphone, Razer’s 4k webcam, key lights and an iconic Razer gaming chair; Bar, Restrooms and Enhanced Amenities – Guests can relax in the ultramodern 52-seat lounge with cell phone charging stations, sip a signature cocktail from the new bar menu or test and purchase the latest gaming equipment; Coke VIP Lounge (second floor) – During events, athletes are able to relax and enjoy the upscale, full-service environment and watch live streaming game play; and Zaragoza Theater – A 1,601-seat, full-sized theater can be used for esports events and game play during large scale tournaments. ESIX Gaming powered by Coca-Cola™ debuts Saturday, May 20. Visit www.sixflags.com/fiestatexas for updates on this and all the exciting developments for the 2023 season. About IGN Entertainment IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

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TECHNOLOGIES

Materialise and Vuzix Announce Collaboration to Bring Smart Eyewear to Customers

prnewswire | May 31, 2023

Vuzix Corporation a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, and Materialise NV (NASDAQ: MTLS), ("Materialise"), a 3D printing pioneer, have announced a collaborative effort to accelerate the design and production of smart eyewear using 3D printing technology. By integrating 3D printing into the manufacturing process, Vuzix and Materialise aim to accelerate the development of new innovations for enterprise applications, from warehouses to operating rooms. Moreover, the collaboration will enable third party technology, sports, and entertainment brands to rapidly introduce functional, fashionable and affordable smart eyewear to consumers using Vuzix' OEM components and designs, reducing the average manufacturing cycle from 18 months to just 3. Vuzix, an optical technology company specializing in the design, manufacturing, and sale of optical components and smart glasses, utilizes augmented reality (AR) to deliver a perfect balance of engagement between the digital and the real world. By collaborating with Materialise, a 3D printing pioneer with over three decades of experience, Vuzix gains access to the full potential of 3D printing to support companies in offering an exciting new series of smart eyewear. Augmented reality enhances user effectiveness in various industries by connecting them to key information in digital world while staying hands-free and completely aware of the physical environment. Medical professionals rely on AR eyewear to access remote expertise during lengthy surgeries, while manufacturing and logistics companies utilize AR features to drive efficiency and reduce operational errors. Leveraging the flexibility of 3D printing in smart glasses production can significantly reduce design cycles, enabling a more agile response to the fast-paced introduction of technological advancements. While smart eyewear has transformed the workplace, consumer adoption has been limited due to the lack of compelling consumer applications and the lack of fashionable and affordable designs. Vuzix and Materialise aim to address these challenges by creating exciting and innovative designs that cater to companies seeking to introduce fashionable and affordable smart eyewear to consumers. Exciting consumer applications of smart eyewear using Vuzix OEM components include on-screen displays of speed and heart rate for athletes, push notifications and navigation, speech-to-text translation, and augmented reality gaming. Many companies in the technology, fashion, entertainment, and sports sectors today often lack the manufacturing expertise to bring these innovative applications to life and on a timely basis. The collaboration between Vuzix and Materialise can provide these third-party OEM companies with a flexible platform for producing smart eyewear with creative designs, rapid prototyping services, and fast and flexible production of small series. Materialise runs one of the largest 3D printing factories in the world and is the largest manufacturer of 3D printed eyewear. 3D printing holds multiple advantages for eyewear production with manufacturers increasingly turning to 3D printing for its unique design capabilities and its fast and flexible production process. It offers virtually unlimited freedom of design, allowing designers to create innovative shapes that are cost-prohibitive or impossible with traditional manufacturing technologies. Additionally, 3D printing drastically reduces time-to-market, enabling the transition from initial design to finished product in less than 3 months, compared to the eyewear industry's typical 18-month design-to-shipment cycle. "With its speed, flexibility and digital DNA, 3D printing offers eyewear brands a competitive edge by allowing them to drastically reduce their time-to-market while meeting customers' aesthetic requirements," says Fried Vancraen, CEO of Materialise. "We believe that collaboration with Vuzix will bring new innovations to industrial smart eyewear and accelerate the customer adoption of smart eyewear in the enterprise and broader consumer markets." "As our OEM solutions ramp up in support of defense, consumer, and other markets, our manufacturing capabilities need to match pace for scalability, production speed and above all quality," said Paul Travers, President and CEO of Vuzix. "Materialise offers several key advantages that align with our strategic outlook. We look forward to seeing what's possible together." About Vuzix Corporation Headquartered in West Henrietta, New York, Vuzix, a supplier of smart glasses, AR technology and products for industrial, defense and enterprise markets, has provided solutions for wearable computing devices and personal display, mobility, and virtual and augmented reality since 1997. Its suite of OEM optical components with waveguides and display engine technology offers a high-quality viewing experience to the customers. It has acquired about 200 patents and patents pending, wireless technology innovation awards and IP licenses in the Video Eyewear field. It has also won Consumer Electronics Show (CES) awards for innovation from 2005 to 2022.

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