Gamification in Mobile Apps

August 28, 2019

article image
Making app users engage with your brand is a challenge that many businesses face. Studies say that 86% of users are more likely to do business with a company if it offers personalized experiences. Discover with this infographic how Gamification enhances the user experience, increases user engagement and skyrockets your online community.

Spotlight

RadicalMedia LLC

RadicalMedia is a multi-disciplinary studio that creates some of the world’s most innovative content across all forms of media.The company develops, produces and distributes award-winning projects in a variety of media including television, digital, feature films, music programming, commercials, graphic and interactive design, exhibitions, and live events, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. The company’s global network has given it a foundation for identifying and incubating in-house and new talent, while offering their client base a worldwide platform for the production, development and distribution of content.

OTHER ARTICLES

Should You Buy A PSVR In 2020?

Article | April 16, 2020

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

Read More
MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

Read More
MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More

Spotlight

RadicalMedia LLC

RadicalMedia is a multi-disciplinary studio that creates some of the world’s most innovative content across all forms of media.The company develops, produces and distributes award-winning projects in a variety of media including television, digital, feature films, music programming, commercials, graphic and interactive design, exhibitions, and live events, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. The company’s global network has given it a foundation for identifying and incubating in-house and new talent, while offering their client base a worldwide platform for the production, development and distribution of content.

Events