Gaming's Climate Dread in a 4K Streaming Ecosystem

| June 24, 2019

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In 2003, the landscape of New South Wales, Australia, was turning inside-out. Persistent droughts were sucking the earth dry while open cut mining left scars in the ground tens of meters deep. Reflecting on the destabilizing events, the philosopher Glenn Albrecht coined the term solastalgia, describing it as a “form of mental or existential distress caused by environmental change.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Microsoft confirms Xbox Series X will support ‘four generations of gaming’

Article | February 24, 2020

Today, Microsoft finally unveiled many of the specs for its upcoming Xbox Series X, but the company also detailed something arguably as important: how the console will handle backwards compatibility. According to Microsoft, the Series X will support “four generations” of Xbox games, something the company alluded to last year. “Our commitment to compatibility means existing Xbox One games, including backward-compatible Xbox 360 and original Xbox games, look and play better than ever before,” Xbox head Phil Spencer wrote in a blog post.

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Sony Will Be Revealing a Lot of New PlayStation 5 Info Very Soon

Article | March 17, 2020

Sony has announced it will be holding a special event for the PlayStation 5 tomorrow, March 18. The tech company took to Twitter today to share the news, stating that lead system architect Mark Cerny will be delving into the console’s system architecture and its influence on the future of gaming. News of the upcoming event comes as Microsoft shared the full specs for its new Xbox Series X just a day ago, and as Sony has already provided information on the power of the PlayStation 5 back in 2019. The PS5, with its eight-core CPU and custom GPU, will support 4K gaming at 120Hz, 8K resolutions, and 3D audio, while featuring a speedy SSD and lower power consumption option.

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Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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