GeForce RTX at CES 2019: Best for Today’s Games, Ready for New Generation of Games

At CES this evening we launched new GPUs for gamers around the world, revealed new GPUs powering a record number of gaming laptops and extended our G-SYNC line of gaming monitors.We’re also showing new games and demos featuring RTX ray tracing and DLSS technology. Blockbusters Battlefield V and Anthem are adding RTX DLSS. Justice and Atomic Heart showed new tech demos featuring ray tracing and DLSS, and a 3DMark ray-tracing benchmark is coming to test GeForce RTX’s mettle.We showed how our family of GeForce RTX GPUs delivers great performance on the games you play today.

Spotlight

Coalition Agency

Great entertainment is at the heart of everything we do, and our roster of talented Artists are no exception. We are proud to represent the biggest names from radio, television, music and beyond. If you would like to book one of our Artists for your event, then please do get in touch to discuss your brief. We take a proactive approach to every booking, and will make sure you deliver first class performances to your audience, no matter who they are!

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Media and Broadcasting, Business

Branded Entertainment in B2B: Why is it Important?

Article | August 4, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies, Virtualization

Driving ROI of Your B2B Marketing with Entertainment

Article | August 2, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Technologies, Business

Metaverse: Transforming B2B Businesses with Technology

Article | August 3, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Spotlight

Coalition Agency

Great entertainment is at the heart of everything we do, and our roster of talented Artists are no exception. We are proud to represent the biggest names from radio, television, music and beyond. If you would like to book one of our Artists for your event, then please do get in touch to discuss your brief. We take a proactive approach to every booking, and will make sure you deliver first class performances to your audience, no matter who they are!

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

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Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Products

Voicemod and CORSAIR Expand Collaboration to Drive the Future of Social Audio in Interactive Gaming and Content Creation

Voicemod | October 19, 2021

Voicemod, the world leader in augmented voice and interactive audio, today announced the expansion of its strategic B2B relationship with CORSAIR, a world leader in high-performance gear for gamers and content creators. Voicemod’s voice morphing technology is now directly integrated into the CORSAIR iCUE software platform, making it more easily available to CORSAIR’s 10 million users to create and shape dynamic social interactions and real-time engagement. Voicemod builds audio tools that make it easy for anyone to create a unique sonic identity. This collaboration with CORSAIR solidifies Voicemod’s B2B expansion strategy and mission to cultivate an ecosystem around the company’s interactive audio technology and voice avatars. Social gaming has dramatically evolved over the last 19 months, as the COVID-19 pandemic curtailed movement and made virtual connections more appealing. By utilizing Voicemod’s audio technology, gamers can shape and enhance their sonic identity for more engaging conversations with their teammates over the internet, regardless of location. The iCUE integration enables easy configuration of RGB effects and audio, creating richer experiences that drive participation and turn extended gameplay into meaningful and creative social interactions. We are delighted to integrate Voicemod functionality into CORSAIR iCUE, enabling users to configure all keyboard keys with easily accessible voice changers and soundboards.Working with the team at Voicemod has been fantastic and beneficial to us both, as Voicemod has already become the most popular app for Elgato Stream Deck. We're excited at the prospect of further collaboration and integration of more Voicemod functions in future CORSAIR products.” Matt Dresser, senior software product manager at CORSAIR. “We’re delighted to strengthen our bond with CORSAIR who share our vision forging the future of real-time engagement,” said Voicemod CEO and co-founder Jaime Bosch. “As our digital experiences move closer to an immersive metaverse, we want to enable users and content creators to shape how they sound and to create, use, and own their unique voice avatars and sonic identities. This collaboration with CORSAIR is an important stride toward that goal.” About CORSAIR CORSAIR is a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts. From award-winning PC components and peripherals, to premium streaming equipment and smart ambient lighting, CORSAIR delivers a full ecosystem of products that work together to enable everyone, from casual gamers to committed professionals, to perform at their very best. About Voicemod Voicemod is the leader in real-time audio augmentation. Developers trust Voicemod’s audio technology to help end-users create virtual voices and define their sonic identities. As companies strive to build a responsible metaverse, Voicemod is the tool that helps gamers, content creators, and professionals of all skill levels find the voice that best expresses themselves as they play, work, create, and entertain.

Read More

Female-Owned Canela Media Secures Seed Round Funding To Support The Expansion Of Canela.TV

prnewswire | October 19, 2020

Canela Media, an industry-leading, Latina-owned digital media company announced today that it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty Capital, Angeles Investors, Portfolia's Rising America Fund, and Alumni Ventures Group. The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Read More

Events