GeForce RTX Propels PC Gaming’s Golden Age with Real-Time Ray Tracing

NVIDIA today unveiled the biggest breakthrough in PC gaming in over a decade: the GeForce RTX series, based on the Turing GPU architecture, which realizes the dream of real-time ray tracing. It’s a watershed moment, the start of a golden age of gaming. And the technology — regarded as the “holy grail” of computer graphics — has come 10 years earlier than most predicted.“Games will never be the same,” said Jensen Huang, NVIDIA founder and CEO, during his Gamescom presentation, where he unveiled GeForce RTX.Graphics are advancing at 10x the rate of Moore’s law, before it ends. Propelling this are architectural advancements, which are responsible for GeForce RTX’s huge leap.

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Massive Interactive

Massive’s platform and solutions are trusted by leading telcos, broadcasters and content owners to present targeted OTT user experiences to their audiences. The Massive AXIS platform ensures that relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device. We are proud of our distinctive culture, which has grown organically during the past twenty-one years. This is why we are the employer of choice for the industry’s most expert technologists, designers and thought leaders, whom all share the same enthusiasm for delivering world-leading video entertainment experiences.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | July 11, 2022

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Technologies, Virtualization

B2B Movie Placements: What to Expect?

Article | August 2, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Technologies

New Doom VR Mod Releasing Soon For Oculus Quest

Article | February 14, 2022

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Virtualization

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Spotlight

Massive Interactive

Massive’s platform and solutions are trusted by leading telcos, broadcasters and content owners to present targeted OTT user experiences to their audiences. The Massive AXIS platform ensures that relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device. We are proud of our distinctive culture, which has grown organically during the past twenty-one years. This is why we are the employer of choice for the industry’s most expert technologists, designers and thought leaders, whom all share the same enthusiasm for delivering world-leading video entertainment experiences.

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Kartridge and Indie Megabooth highlight indie games in alternative PC game store

VentureBeat | December 13, 2018

Kartridge, the PC gaming store that was recently started by Kongregate, has announced a partnership with the Indie Megabooth (IMB) to highlight indie games from around the world.They will create a traveling showcase that will highlight the best indie games from the IMB Alumni Network, hand-picked to be featured in a custom, “spotlight” feature.Kongregate wants Kartridge to become a beacon for quality indie games, and it already has hundreds of titles, gamer chat, badges, and player rewards. It will be a tall order in taking on Valve’s Steam, but the goal is to create an alternate way for game developers to get their games discovered and merchandised with more control over the whole process of selling a game.Indie Megabooth’s Alumni Network consists of more than 800 indie developers and its showcases are a hotbed for discovering unique indie games that cater to diverse audiences.With booths at PAX West, PAX East, GDC, and more, IMB’s growing reach aligns with Kongregate’s focus on increased discoverability and supporting unfamiliar, but sophisticated indie talent.

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Losing Out to Facebook and Snapchat, Google Tries to Clean Up Messaging

Variety | December 06, 2018

Google is going to phase out its messaging app Allo at the end of March and move any existing users to Messages, its new default Android SMS and chat app, the company announced this week. The move comes as Google is finding itself struggling to keep up with competitors like Facebook, Snapchat, Line and others.Allo was first announced some 2.5 years go in conjunction with Google’s video chat app Duo. Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, allowing users to effectively chat with Google itself.However, the app had plenty of competition not only from outsiders, but also from within the company. The search giant continued to support its Hangouts text chat app, and was also separately developing an Android SMS messenger app that ultimately turned into Messages. As a result, Allo was widely ignored by consumers, leading to Google effectively pausing development earlier this year.

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Kartridge and Indie Megabooth highlight indie games in alternative PC game store

VentureBeat | December 13, 2018

Kartridge, the PC gaming store that was recently started by Kongregate, has announced a partnership with the Indie Megabooth (IMB) to highlight indie games from around the world.They will create a traveling showcase that will highlight the best indie games from the IMB Alumni Network, hand-picked to be featured in a custom, “spotlight” feature.Kongregate wants Kartridge to become a beacon for quality indie games, and it already has hundreds of titles, gamer chat, badges, and player rewards. It will be a tall order in taking on Valve’s Steam, but the goal is to create an alternate way for game developers to get their games discovered and merchandised with more control over the whole process of selling a game.Indie Megabooth’s Alumni Network consists of more than 800 indie developers and its showcases are a hotbed for discovering unique indie games that cater to diverse audiences.With booths at PAX West, PAX East, GDC, and more, IMB’s growing reach aligns with Kongregate’s focus on increased discoverability and supporting unfamiliar, but sophisticated indie talent.

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Losing Out to Facebook and Snapchat, Google Tries to Clean Up Messaging

Variety | December 06, 2018

Google is going to phase out its messaging app Allo at the end of March and move any existing users to Messages, its new default Android SMS and chat app, the company announced this week. The move comes as Google is finding itself struggling to keep up with competitors like Facebook, Snapchat, Line and others.Allo was first announced some 2.5 years go in conjunction with Google’s video chat app Duo. Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, allowing users to effectively chat with Google itself.However, the app had plenty of competition not only from outsiders, but also from within the company. The search giant continued to support its Hangouts text chat app, and was also separately developing an Android SMS messenger app that ultimately turned into Messages. As a result, Allo was widely ignored by consumers, leading to Google effectively pausing development earlier this year.

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