Home > Resources > Articles > GeForce RTX Propels PC Gaming’s Golden Age with Real-Time Ray Tracing

GeForce RTX Propels PC Gaming’s Golden Age with Real-Time Ray Tracing

NVIDIA today unveiled the biggest breakthrough in PC gaming in over a decade: the GeForce RTX series, based on the Turing GPU architecture, which realizes the dream of real-time ray tracing. It’s a watershed moment, the start of a golden age of gaming. And the technology — regarded as the “holy grail” of computer graphics — has come 10 years earlier than most predicted.“Games will never be the same,” said Jensen Huang, NVIDIA founder and CEO, during his Gamescom presentation, where he unveiled GeForce RTX.Graphics are advancing at 10x the rate of Moore’s law, before it ends. Propelling this are architectural advancements, which are responsible for GeForce RTX’s huge leap.

Spotlight

NEP The Netherlands

From the Oscars to the Olympic Games, NEP provides its clients with the technology, people and know-how that make it possible to produce the biggest events in the world and make them visible to a worldwide audience. NEP employs more than 3,000 employees, driven by passion and with a focus on technical innovation. Together they supported productions in more than 65 countries, on all 7 continents. In addition to the head office in America, NEP also has locations in England, Ireland, the Netherlands, Sweden, Norway, Denmark, Germany, Finland, Switzerland, Belgium, Canada, Australia, New Zealand and the United Emirates. The people make the difference! The services of NEP in the Netherlands mainly revolve around their own people. One by one men and women with a passion for and affinity with the media industry and various specializations in sport, classical music, entertainment, drama and talk shows. Our teams are continuously trained on new techniques, workflows and specializations. We enco

OTHER ARTICLES
Virtualization, Media and Broadcasting

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | July 13, 2022

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More
Technologies, Business

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | July 20, 2022

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

Read More
Technologies, Virtualization

The rediscovered power of time-seasoned brand equity

Article | August 2, 2022

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
Media and Broadcasting

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More
Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More
Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

Read More
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More
Media and Broadcasting

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More
MORE ARTICLES

Spotlight

NEP The Netherlands

From the Oscars to the Olympic Games, NEP provides its clients with the technology, people and know-how that make it possible to produce the biggest events in the world and make them visible to a worldwide audience. NEP employs more than 3,000 employees, driven by passion and with a focus on technical innovation. Together they supported productions in more than 65 countries, on all 7 continents. In addition to the head office in America, NEP also has locations in England, Ireland, the Netherlands, Sweden, Norway, Denmark, Germany, Finland, Switzerland, Belgium, Canada, Australia, New Zealand and the United Emirates. The people make the difference! The services of NEP in the Netherlands mainly revolve around their own people. One by one men and women with a passion for and affinity with the media industry and various specializations in sport, classical music, entertainment, drama and talk shows. Our teams are continuously trained on new techniques, workflows and specializations. We enco

Related News

Kartridge and Indie Megabooth highlight indie games in alternative PC game store

VentureBeat | December 13, 2018

Kartridge, the PC gaming store that was recently started by Kongregate, has announced a partnership with the Indie Megabooth (IMB) to highlight indie games from around the world.They will create a traveling showcase that will highlight the best indie games from the IMB Alumni Network, hand-picked to be featured in a custom, “spotlight” feature.Kongregate wants Kartridge to become a beacon for quality indie games, and it already has hundreds of titles, gamer chat, badges, and player rewards. It will be a tall order in taking on Valve’s Steam, but the goal is to create an alternate way for game developers to get their games discovered and merchandised with more control over the whole process of selling a game.Indie Megabooth’s Alumni Network consists of more than 800 indie developers and its showcases are a hotbed for discovering unique indie games that cater to diverse audiences.With booths at PAX West, PAX East, GDC, and more, IMB’s growing reach aligns with Kongregate’s focus on increased discoverability and supporting unfamiliar, but sophisticated indie talent.

Read More

Losing Out to Facebook and Snapchat, Google Tries to Clean Up Messaging

Variety | December 06, 2018

Google is going to phase out its messaging app Allo at the end of March and move any existing users to Messages, its new default Android SMS and chat app, the company announced this week. The move comes as Google is finding itself struggling to keep up with competitors like Facebook, Snapchat, Line and others.Allo was first announced some 2.5 years go in conjunction with Google’s video chat app Duo. Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, allowing users to effectively chat with Google itself.However, the app had plenty of competition not only from outsiders, but also from within the company. The search giant continued to support its Hangouts text chat app, and was also separately developing an Android SMS messenger app that ultimately turned into Messages. As a result, Allo was widely ignored by consumers, leading to Google effectively pausing development earlier this year.

Read More

Kartridge and Indie Megabooth highlight indie games in alternative PC game store

VentureBeat | December 13, 2018

Kartridge, the PC gaming store that was recently started by Kongregate, has announced a partnership with the Indie Megabooth (IMB) to highlight indie games from around the world.They will create a traveling showcase that will highlight the best indie games from the IMB Alumni Network, hand-picked to be featured in a custom, “spotlight” feature.Kongregate wants Kartridge to become a beacon for quality indie games, and it already has hundreds of titles, gamer chat, badges, and player rewards. It will be a tall order in taking on Valve’s Steam, but the goal is to create an alternate way for game developers to get their games discovered and merchandised with more control over the whole process of selling a game.Indie Megabooth’s Alumni Network consists of more than 800 indie developers and its showcases are a hotbed for discovering unique indie games that cater to diverse audiences.With booths at PAX West, PAX East, GDC, and more, IMB’s growing reach aligns with Kongregate’s focus on increased discoverability and supporting unfamiliar, but sophisticated indie talent.

Read More

Losing Out to Facebook and Snapchat, Google Tries to Clean Up Messaging

Variety | December 06, 2018

Google is going to phase out its messaging app Allo at the end of March and move any existing users to Messages, its new default Android SMS and chat app, the company announced this week. The move comes as Google is finding itself struggling to keep up with competitors like Facebook, Snapchat, Line and others.Allo was first announced some 2.5 years go in conjunction with Google’s video chat app Duo. Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, allowing users to effectively chat with Google itself.However, the app had plenty of competition not only from outsiders, but also from within the company. The search giant continued to support its Hangouts text chat app, and was also separately developing an Android SMS messenger app that ultimately turned into Messages. As a result, Allo was widely ignored by consumers, leading to Google effectively pausing development earlier this year.

Read More

Events