Generation XYZ - Variety Entertainment & Technology Summit 2017

| September 14, 2017

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TV chiefs are quickly innovating their programming experiences – making sure they have vibrant social media tie-ins to connect with younger viewers, while also investing increasingly on premium programming to win over everyone. Advertising is being reinvented – smaller commercial loads, more subtle brand content integrations – to limit disruption and keep viewers glued to the show.

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Frontiers Sport & Entertainment

Frontiers Sport & Entertainment is a new breed of sports marketing agency offering integrated commercial solutions from strategy, to sales, through to service. Operating for just over two years Frontiers has built up an interesting and varied client base both in South and East Africa .

OTHER ARTICLES

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Factors For The Growth Of The Gaming Industry

Article | March 30, 2020

The online gaming industry is worth billions of dollars. Every day there are at least millions playing online games. The reason for the growth of the gaming industry is technology. Earlier people used to play in desktops; from there they started playing using consoles like Xbox, PlayStation etc. Now everyone plays games using their smartphones or tablets. The other factors for the growth of the gaming industry are.

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Spotlight

Frontiers Sport & Entertainment

Frontiers Sport & Entertainment is a new breed of sports marketing agency offering integrated commercial solutions from strategy, to sales, through to service. Operating for just over two years Frontiers has built up an interesting and varied client base both in South and East Africa .

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