Getting personal: Putting the me in entertainment and media

July 28, 2019

We’re delighted to welcome you to our special report on this year’s Global Entertainment & Media Outlook. Now in its 20th year, the Outlook has been charting the ongoing revolution in these dynamic sectors for two tumultuous and fascinating decades. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for the year ahead.

Spotlight

Knott's Berry Farm

With over 165 rides, shows and attractions, Knott’s Berry Farm is the place to go for family fun! With five themed areas, there is something at Knott’s for everyone. Experience world-class thrills on Silver Bullet, the park’s first-ever suspended coaster, or Sierra Sidewinder the spinning coaster that offers a panoramic view. Experience Pony Express – The Ride, delivering a horseback relay at speeds never imagined in the Old West.

OTHER ARTICLES
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

Knott's Berry Farm

With over 165 rides, shows and attractions, Knott’s Berry Farm is the place to go for family fun! With five themed areas, there is something at Knott’s for everyone. Experience world-class thrills on Silver Bullet, the park’s first-ever suspended coaster, or Sierra Sidewinder the spinning coaster that offers a panoramic view. Experience Pony Express – The Ride, delivering a horseback relay at speeds never imagined in the Old West.

Events