Ghost Giant Promises VR Bond Building Next Month

| March 4, 2019

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VR does best is build bonds. Think about how attached you felt to Astro as you journeyed through Astro Bot, or the connection you made with Quill in Moss. Ghost Giant looks like the latest game to explore this promising space. And it’s coming very soon.Developer Zoink Games recently confirmed that Ghost Giant will launch digitally on PSVR on April 16th. Not only that but publisher Perp Games will launch a physical version of the game in the EU.

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SKYCITY Entertainment Group

SKYCITY Entertainment Group is one of Australasia's leading gaming and entertainment businesses. Our vision is to deliver world-class casino entertainment and our mission is to thrill, excite and make everyone feel like a winner. SKYCITY is a diverse and vibrant business with an equally diverse and vibrant team of over 6,000 people who work across our five locations in Adelaide, Auckland, Darwin, Hamilton and Queenstown.

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Sony’s new DualSense PS5 controller promises more realistic tactile feedback

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How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Spotlight

SKYCITY Entertainment Group

SKYCITY Entertainment Group is one of Australasia's leading gaming and entertainment businesses. Our vision is to deliver world-class casino entertainment and our mission is to thrill, excite and make everyone feel like a winner. SKYCITY is a diverse and vibrant business with an equally diverse and vibrant team of over 6,000 people who work across our five locations in Adelaide, Auckland, Darwin, Hamilton and Queenstown.

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