Global Media Report 2015

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The world of media is changing at a rapid pace, and long-term beliefs about the sources of value in a given business model, media segment, or geography are also changing. In this shifting landscape, we are finding increasing demand for the kind of comprehensive data offered in our annual Global Media Report, as experts from every part of the world have an interest in the way consumers and advertisers are spending their hard-earned cash on media and entertainment.

Spotlight

MOBY GROUP

MOBY GROUP was launched in 2002 by the Mohseni family with the establishment of the first private radio station, Arman FM, in post-conflict AfghanistSince then, the group has evolved into a leading media and entertainment company employing over 1,000 employees spanning across a diversified portfolio of 17 businesses and seven markets. Headquartered in Dubai Studio City, the group’s operations serve over 300 million people from Central Asia to North Africa. Since its inception, MOBY GROUP has developed unique skills and expertise in launching and building media businesses in high-growth, emerging, and frontier markets. The group’s strategy is to build on its successes in its existing markets and identify new opportunities and markets that have historically been neglected, underdeveloped or inefficiently managed.

OTHER ARTICLES
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 7, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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How are people consuming entertainment in 2020?

Article | June 7, 2021

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

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With America at home, Facebook, Google make moves to win more of gaming market

Article | June 7, 2021

The gaming industry is a natural to promote social distancing during the coronavirus pandemic. Video game and technology companies are, in fact, working directly with the World Health Organization on a campaign to keep people apart. And technology giants that are relatively new to the video game business, Facebook and Google, are making moves that show it may be wise for them to use this opportunity with so many people at home to grab more share of the gaming market.

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Spotlight

MOBY GROUP

MOBY GROUP was launched in 2002 by the Mohseni family with the establishment of the first private radio station, Arman FM, in post-conflict AfghanistSince then, the group has evolved into a leading media and entertainment company employing over 1,000 employees spanning across a diversified portfolio of 17 businesses and seven markets. Headquartered in Dubai Studio City, the group’s operations serve over 300 million people from Central Asia to North Africa. Since its inception, MOBY GROUP has developed unique skills and expertise in launching and building media businesses in high-growth, emerging, and frontier markets. The group’s strategy is to build on its successes in its existing markets and identify new opportunities and markets that have historically been neglected, underdeveloped or inefficiently managed.

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