Halloween update for PUBG MOBILE game features holiday-themed content

Players afraid of the dark are in for a treat, and a few tricks, with PlayerUnknown’s Battlegrounds Mobile (PUBG MOBILE) newest content update, available now on the App Store and Google Play. The 0.9.0 update delivers both tricks and treats to the more than 20 million daily active PUBG MOBILE players, with an all-new night mode on the Erangel map, as well as Halloween-themed in-game content, including new weapons and vehicles, balancing improvements and more.The 0.9.0 update arrives just one month after the introduction of the rugged yet dense Sanhok map as Tencent Games and PUBG Corp continues to amplify and enhance the PUBG MOBILE experience, with new features including:Classic Mode in Erangel will now alternate between day and night, and players can loot for Night Vision Goggles. 


Spotlight

James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

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Solutions, Business

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | July 7, 2022

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Technologies, Business

Stride Is Mirror’s Edge VR In Everything But Name

Article | July 20, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Business

VR Headsets of the Future Might Be Made With Mirrors?

Article | July 11, 2022

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Spotlight

James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

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Five Highly-Anticipated VR Games Coming To Oculus Quest

vrscout | May 21, 2019

After what feels like eons of waiting, the Oculus Quest standalone VR headset is finally available to the public, along with over 50 immersive launch titles. Quest owners have their veritable pick of the litter, with major titles such as SUPERHOT VR, Robo Recall, Vader Immortal: A Star War VR Series, Beat Saber, and dozens of other high-profile releases available straight out of the gate. Of course, now that we finally have our hands on these long-awaited releases, our attentions have focused on the next wave of software heading to the headset. An absolute delight on HTC Vive and Oculus Rift headsets, Owlchemy Labs’ follow-up to their 2016 smash-hit Job Simulator takes everything you know and love about the original and doubles-down hard. Colorful environments married with eccentric, outlandish characters set the tone for a relaxing journey across a variety of popular vacation destinations. You’ll be hiking through winding woodland trails, hanging out in mountainside hot tubs, and diving deep into the waters of Vacation Island to photograph marine wildlife and discover buried treasure.

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Sony Interactive aims to put games on the big screen

warc | May 22, 2019

Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Shawn Layden, chairman of Worldwide Studios at SIE told The Hollywood Reporter.“We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum,” he added. The production company has a potential goldmine of over 100 original games to trawl, from adventure and sci-fi to mystery and horror.“Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves,” explained Asad Qizilbash, who will head the new company: “one, because we’re more familiar, but also because we know what the PlayStation community loves.”

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Classic Xbox games discounted at Microsoft in a huge Backward Compatible Sale

polygon | May 21, 2019

Microsoft announced the return of its Backward Compatible Sale on Tuesday, offering deals on Xbox and Xbox 360 games that can be played on the Xbox One. It’s the company’s biggest sale on backward-compatible games yet, with over 200 classic titles discounted by up to 75 percent Microsoft’s backward compatibility program, which allows some original Xbox and Xbox 360 games to run on Xbox One, is one of the platform’s best features. The library of eligible titles is huge, with over 500 games currently available and new ones added on a pretty regular basis. Some even get the Xbox One X Enhanced treatment, further optimizing the game for the most powerful console on the market.Many of the games discounted in the sale are part of that Xbox One X Enhanced program, including early entries in favorite franchises like the original Red Dead Redemption, on sale for $9.89, and 2007’s Assassin’s Creed, down to $7.99.The Backward Compatible Sale runs through May 27, so you’ve got one week to revisit old favorites or finally catch up on a classic game you missed at a deeply discounted price. Some highlights from Microsoft’s sale are below.

Read More

Five Highly-Anticipated VR Games Coming To Oculus Quest

vrscout | May 21, 2019

After what feels like eons of waiting, the Oculus Quest standalone VR headset is finally available to the public, along with over 50 immersive launch titles. Quest owners have their veritable pick of the litter, with major titles such as SUPERHOT VR, Robo Recall, Vader Immortal: A Star War VR Series, Beat Saber, and dozens of other high-profile releases available straight out of the gate. Of course, now that we finally have our hands on these long-awaited releases, our attentions have focused on the next wave of software heading to the headset. An absolute delight on HTC Vive and Oculus Rift headsets, Owlchemy Labs’ follow-up to their 2016 smash-hit Job Simulator takes everything you know and love about the original and doubles-down hard. Colorful environments married with eccentric, outlandish characters set the tone for a relaxing journey across a variety of popular vacation destinations. You’ll be hiking through winding woodland trails, hanging out in mountainside hot tubs, and diving deep into the waters of Vacation Island to photograph marine wildlife and discover buried treasure.

Read More

Sony Interactive aims to put games on the big screen

warc | May 22, 2019

Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Shawn Layden, chairman of Worldwide Studios at SIE told The Hollywood Reporter.“We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum,” he added. The production company has a potential goldmine of over 100 original games to trawl, from adventure and sci-fi to mystery and horror.“Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves,” explained Asad Qizilbash, who will head the new company: “one, because we’re more familiar, but also because we know what the PlayStation community loves.”

Read More

Classic Xbox games discounted at Microsoft in a huge Backward Compatible Sale

polygon | May 21, 2019

Microsoft announced the return of its Backward Compatible Sale on Tuesday, offering deals on Xbox and Xbox 360 games that can be played on the Xbox One. It’s the company’s biggest sale on backward-compatible games yet, with over 200 classic titles discounted by up to 75 percent Microsoft’s backward compatibility program, which allows some original Xbox and Xbox 360 games to run on Xbox One, is one of the platform’s best features. The library of eligible titles is huge, with over 500 games currently available and new ones added on a pretty regular basis. Some even get the Xbox One X Enhanced treatment, further optimizing the game for the most powerful console on the market.Many of the games discounted in the sale are part of that Xbox One X Enhanced program, including early entries in favorite franchises like the original Red Dead Redemption, on sale for $9.89, and 2007’s Assassin’s Creed, down to $7.99.The Backward Compatible Sale runs through May 27, so you’ve got one week to revisit old favorites or finally catch up on a classic game you missed at a deeply discounted price. Some highlights from Microsoft’s sale are below.

Read More

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