Hands-On: Ralph Breaks VR Reveals Family-Friendly Formula For The VOID

January 16, 2019

While in Las Vegas for CES, UploadVR visited The VOID’s location in The Venetian for Ralph Breaks VR.There’s a range of dimensions to visit from Utah-based The VOID, including Ghostbusters and Star Wars. Four people at a time can don VR headsets and backpacks to become ghostbusters or stormtroopers at locations in some big cities like New York, London or Los Angeles. Last year The VOID partnered with Ninja Theory, which was bought by Microsoft, to create Nicodemus: Demon of Evanishment. I met that startling monster in a previous VOID trip and, if you get the chance, it’s a terrifying journey that incites fear to an incredible degree.In contrast, Ralph Breaks VR is easily The VOID’s friendliest dimension families can visit.

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INVAR Studios

The next generation multi-platform entertainment company. Winner of the 2018 Lumiere, Creative Arts Award for Best Live Action VR for “Rose Colored.”INVAR is a multi-platform studio which creates content that focuses on globally relevant, inclusive stories with positive and redemptive themes. Our projects celebrate cultural diversity and authenticity, in a model that integrates Intellectual Properties across all distribution formats. We produce and distribute premium data driven content for film, television, VR/AR, and digital video, pioneering the forefront of the entertainment business of the future.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Spotlight

INVAR Studios

The next generation multi-platform entertainment company. Winner of the 2018 Lumiere, Creative Arts Award for Best Live Action VR for “Rose Colored.”INVAR is a multi-platform studio which creates content that focuses on globally relevant, inclusive stories with positive and redemptive themes. Our projects celebrate cultural diversity and authenticity, in a model that integrates Intellectual Properties across all distribution formats. We produce and distribute premium data driven content for film, television, VR/AR, and digital video, pioneering the forefront of the entertainment business of the future.

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