HDR A Guide to High Dynamic Range Operation for Live Broadcast Applications

April 12, 2018

HDR is winning over consumers today because of its ability to deliver a visibly wider range of highlights and shadows, as well as more realistic color and detail. Thanks to its contrast ratio, which is much closer to the conditions found in real life, HDR allows image reproduction that is much closer to reality. Furthermore, HDR also allows more dependable results under difficult shooting conditions — such as irregular lighting or partial shade — found at many outside broadcast productions. An additional advantage of HDR is that it is fully format-independent, and does not need any specialized viewing conditions to show its advantages

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Activision Blizzard

Activision Blizzard is the world's most successful standalone interactive entertainment company. Our portfolio includes some of the biggest franchises in all of entertainment, developed by the incredibly talented teams at Activision Publishing, Blizzard Entertainment, King Digital Entertainment, Activision Blizzard Studios, Major League Gaming, and our independent studios, including Toys for Bob, Infinity Ward, Sledgehammer Games and Treyarch. Our central corporate operations provide shared services such as Finance, IT, Sales and Supply Chain, Human Resources and Legal.

OTHER ARTICLES
VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

Activision Blizzard

Activision Blizzard is the world's most successful standalone interactive entertainment company. Our portfolio includes some of the biggest franchises in all of entertainment, developed by the incredibly talented teams at Activision Publishing, Blizzard Entertainment, King Digital Entertainment, Activision Blizzard Studios, Major League Gaming, and our independent studios, including Toys for Bob, Infinity Ward, Sledgehammer Games and Treyarch. Our central corporate operations provide shared services such as Finance, IT, Sales and Supply Chain, Human Resources and Legal.

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