Wilson Sonsini | March 20, 2023
Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry:
NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles
The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights
Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more
NEST Start-Up Program
Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST.
Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year.
Electronic Gaming Group (EGG) Website
Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs.
EGG at the Game Developers Conference (GDC)
Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21.
About Wilson Sonsini’s Electronic Gaming Group (EGG)
Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle.
About Wilson Sonsini
For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.
businesswire | March 23, 2023
Nex, a leader in motion entertainment, today announced they will be offering an exclusive first look at Nex Playground, a new entertainment device that delivers immersive games and experiences powered by body motion, at the annual Game Developers Conference (GDC) on March 22-24 at the Moscone Center in San Francisco. GDC attendees will also get to experience a broad portfolio of motion games and experiences at Nex’s booth.
“Finding entertainment choices that are active, positive, and healthy can be a challenge for anyone, and families in particular. Nex Playground encourages new forms of physical play, and also brings people together,” said David Lee, co-founder and CEO of Nex. “At GDC, we want to show creators how full-body motion interaction is something any game developer can leverage to open up a new world of immersive motion-based experiences.”
Nex Playground delivers the most natural and intuitive way to play with no extra wearables. Simply connect Nex Playground to a big screen TV and you’ll instantly transform your living room into an active play space. Nex Playground sees your body movements and provides endless hours of fun for the whole family. It’s like an arcade, theme park, sports park, playground, and gym, all rolled into one. Nex Playground supports any number of players and can even connect friends for remote play. The Nex Playground remote is equipped with haptic feedback, allowing motion games to become even more immersive and magical.
In addition to previewing the new device, Nex is inviting all game developers and designers who want to build immersive, motion-powered gameplay experiences to join their presentation on “Motion Tracking Meets AI, Creating a New Category of Games” at the GDC Partner Stage on March 22 at 11:30 a.m. Lee will introduce new and powerful motion capture tools for development in Unity, and explain how to publish motion-based games on a variety of consumer devices and platforms, including Nex Playground.
To help the motion entertainment ecosystem accelerate, Nex has created a package of content development tools that allow game and content developers to create their own motion experiences. This includes the Nex Motion Developer Kit (MDK), an AI-powered toolkit for building motion interactive content and games right within Unity. Nex has been working closely with a few game developers already to put the MDK to the test.
“Here's the wonderful thing about motion games: the player's body is way richer and more intricate than any controller could ever be,” said Mattia Traverso, the BAFTA finalist Game Designer who will be joining Lee on stage for the presentation. “Players can be very creative in the way they interact with our games through their body poses and movements. Now we can build games that respond to these organic inputs and create new kinds of experiences that would not be possible before. And what’s cool about Nex’s Motion Developer Kit is that it’s really easy to create these kinds of games now.”
As pioneers in motion entertainment, Nex is paving the way to a powerful new interactive paradigm that taps into the pure joy of physical activity. Within its motion entertainment ecosystem, endless possibilities await in a range of experiences spanning different realms of interest, from dance to sports to education to interactive adventures. Compared to traditional video games and fitness apps, Nex’s motion-based experiences blend movement and interactive content to deliver entertainment that is as intuitive as using your hands and feet. The experiences require no headset, keyboard, or game controller to enjoy, instead leveraging natural body movement to interact with the myriad of activities.
Nex’s motion experiences are available on billions of camera-enabled consumer devices such as iOS and Android smartphones and tablets. Starting this summer, some of Nex’s games like Starri, a heart-pounding motion-based rhythm game, will also become available on Steam. Additionally, Nex is currently collaborating closely with operators, TV manufacturers, brands and IP holders to bring motion entertainment to life.
Nex Playground is slated to launch alongside a subscription catalog of more than 30 games and experiences, with the first batch of units targeting holiday 2023. In June, the company plans to launch a crowdfunding campaign for Nex Playground, which will offer priority access to early inventory and other perks. For an opportunity to be an early backer, sign up HERE. Developer kit units will be available this summer.
Nex collaborated with level Design, a woman-led industrial design shop based in San Francisco, to create the design of Nex Playground, and SKYWORTH Group Limited, a leading supplier of advanced, high-quality TV and entertainment solutions, to produce the physical models being shown at GDC.
Nex is helping humanity reconnect with the joy of movement through fun, social, and interactive motion entertainment that’s accessible on any modern camera-equipped device. Using cutting-edge AI, mobile, and vision technologies, Nex merges the digital and physical worlds, so players are immersed in the experience using their natural body movement. Nex has been recognized as one of Fast Company’s Most Innovative Companies, Time’s Best Inventions, and has been awarded the prestigious Apple Design Award. Nex apps are used in more than 200 countries around the world and include HomeCourt, Active Arcade, Party Fowl, Starri, Miniacs Steering Madness and Peppa Pig: Jump and Giggle.
SOLUTIONS, MEDIA AND BROADCASTING
Atmosphere | February 06, 2023
Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform.
TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites.
Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal.
Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet."
(Source – Business Wire)
Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more."
(Source – Business Wire)
Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.