High-tech circus: The future of entertainment?

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Two Bit Circus, based out of Los Angeles, is mixing engineering and technology with a carnival atmosphere to create "new styles of interaction, new styles of play" for big brands and curious audiences.

Spotlight

Chugg Entertainment

Chugg Entertainment is an internationally recognised live entertainment business operating within the Australian and South East Asian markets for the last decade. The business continues to grow significantly in both size and strength. The volume, stature and diversity of the tours and projects Chugg Entertainment promotes are unrivalled in the Australasian market. Chugg Entertainment’s experience and expertise has seen it deliver shows and festivals to new markets previously not open to Australian promoters. As a result, the business has become the most diverse of its kind, now promoting music of all genres as well as theatre and family events through Australia, New Zealand and Asia.

OTHER ARTICLES
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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Spotlight

Chugg Entertainment

Chugg Entertainment is an internationally recognised live entertainment business operating within the Australian and South East Asian markets for the last decade. The business continues to grow significantly in both size and strength. The volume, stature and diversity of the tours and projects Chugg Entertainment promotes are unrivalled in the Australasian market. Chugg Entertainment’s experience and expertise has seen it deliver shows and festivals to new markets previously not open to Australian promoters. As a result, the business has become the most diverse of its kind, now promoting music of all genres as well as theatre and family events through Australia, New Zealand and Asia.

Events