HoloLens 2 Hits the Ground as the U.S. Army’s Own AR “combat multiplier”

| April 10, 2019

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Microsoft won a decisive $480 million defense contract with the U.S. Army late last year to bring the company’s AR hardware platform to the battlefield. Now CNBC has gone hand-on with the modified headset based on the enterprise-focused HoloLens 2.Dubbed the Integrated Visual Augmentation System (IVAS), the headset is still in its initial phases. At the moment, IVAS is ostensibly a stock HoloLens 2 sporting custom software, however CNBC learned the headset was also outfitted with a ball-shaped thermal sensor created by Flir, a company creating thermal and visible light imaging hardware.

Spotlight

Reel FX

Reel FX Animation Studios is a Golden Globe-nominated animation studio with over two decades of experience producing award-winning animated films, mobile/interactive content and beyond. Its slate includes the Golden Globe–nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. The studio is based out of Dallas, Texas, with offices in Hollywood and Montreal.

OTHER ARTICLES

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Why Losing Activision and Bethesda Is a Major Blow to NVIDIA's Streaming Ambitions

Article | February 10, 2020

How did this happen? To understand, you need to know how NVIDIA's video-game streaming service works. Video game fans are used to console and PC gaming where games are usually purchased once and then played on specific hardware: Xbox games for Microsoft's (NASDAQ: MSFT) Xbox, PlayStation games for Sony's (NYSE: SNE) PlayStation, and PC games on (of course) a PC. To play on a different type of machine, customers usually have to purchase the game again. This model informed Stadia's cloud gaming economy, which requires customers to purchase games if they want to play them on Stadia.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | February 10, 2020

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Google’s next streaming player will reportedly run Android TV and come with a remote

Article | February 10, 2020

After trying to establish the Chromecast and later Chromecast Ultra as affordable, flexible streaming devices, the company is now focused on pushing Android TV into more living rooms. According to 9to5Google, Google is currently working on a follow-up to the Chromecast Ultra. But this time, Android TV will be the software that powers it. And like its main competitors — Roku, Fire TV, and Apple TV — Google will now bundle a remote with the device.

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Spotlight

Reel FX

Reel FX Animation Studios is a Golden Globe-nominated animation studio with over two decades of experience producing award-winning animated films, mobile/interactive content and beyond. Its slate includes the Golden Globe–nominated The Book of Life with 20th Century Fox and Free Birds with Relativity Media. The studio is based out of Dallas, Texas, with offices in Hollywood and Montreal.

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