Horowitz: Asian-Americans Spend More Time Streaming Content Than Watching Live TV

Asian-Americans are shunning traditional TV for streaming services, with YouTube among their top streaming choices, according to a new Horowitz Research report.On average, Asian TV viewers spend 44% of their time streaming video content, compared to just 38% of their time watching live TV, according to Horowitz’s Focus Asian: The Media Landscape 2018 report. That compares to 35% of total viewers who spend their time streaming compared to 43% devoted to live TV, according to the report.Further, a full 14% of Asian TV viewers spend upwards of 75% of their viewing time with streamed content compared to 7% of consumers overall.

Spotlight

Prove

Prove is the modern way for businesses to enable their customers to prove their identities. Prove offers phone-centric solutions that enable its customers to acquire new consumers and engage with their existing consumers by removing friction while bolstering security and enhancing consumer privacy & consumer choice. Prove's solutions are used by more than 1,000 businesses across diversified industries, including banks, financial services, healthcare, insurance, and e-commerce.

OTHER ARTICLES
Virtualization

First Look At Sony PlayStation 5 UI

Article | June 21, 2021

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Solutions, Business

Applications of Virtual Reality in Healthcare

Article | July 7, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Technologies, Virtualization

Driving ROI of Your B2B Marketing with Entertainment

Article | July 27, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Spotlight

Prove

Prove is the modern way for businesses to enable their customers to prove their identities. Prove offers phone-centric solutions that enable its customers to acquire new consumers and engage with their existing consumers by removing friction while bolstering security and enhancing consumer privacy & consumer choice. Prove's solutions are used by more than 1,000 businesses across diversified industries, including banks, financial services, healthcare, insurance, and e-commerce.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

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Technologies, Solutions

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

Read More

Technologies, Solutions

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

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Events