Horowitz: Asian-Americans Spend More Time Streaming Content Than Watching Live TV

| December 10, 2018

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Asian-Americans are shunning traditional TV for streaming services, with YouTube among their top streaming choices, according to a new Horowitz Research report.On average, Asian TV viewers spend 44% of their time streaming video content, compared to just 38% of their time watching live TV, according to Horowitz’s Focus Asian: The Media Landscape 2018 report. That compares to 35% of total viewers who spend their time streaming compared to 43% devoted to live TV, according to the report.Further, a full 14% of Asian TV viewers spend upwards of 75% of their viewing time with streamed content compared to 7% of consumers overall.

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Founded in 1977, Abrams Artists Agency represents clients across a broad spectrum of the entertainment industry, including motion pictures, television, theater, animation, radio and television commercials, hosting, broadcasting and all forms of narration, as well as licensing and branding deals. The literary division represents screen writers, television writers, playwrights, directors, choreographers and designers, along with representing book authors for sale to book publishers. With principal offices in both Los Angeles and New York City, Abrams Artists Agency also boasts a highly-regarded youth entertainment division and has a well-established alternative and digital programming group, with an impressive line-up of social-media influencers who reach a wide global audience.

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