How 5G Could Revolutionize the Gaming Industry

| March 20, 2020

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The much-anticipated rollout of 5G technology is expected to completely change the way we play on our phones and it will likely be a huge boost for the entire gaming industry as well. In a recently published study by Paysafe, the company argues that the rollout of the updated mobile data service will have a “profound” impact on mobile gaming, including sports betting—which is an industry that has really taken off in the recent years and has actually become a substantial part of the gambling industry. Paysafe is the payment service behind famous online transactions brands like Skrill, Neteller, and Paysafecard, all of which are used on almost all websites that offer these types of transactions

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The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

OTHER ARTICLES

Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | April 6, 2020

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 6, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Which VR headsets can you actually buy at the launch of Half-Life: Alyx?

Article | April 6, 2020

Valve released the Index in 2019. It’s a high-powered, tethered VR headset that relies on Lighthouses to position itself in your playing space, even if you’re sitting down to play. This headset is compatible with older Lighthouse base stations made for the original HTC Vive, so you can save some money if you already own them or can find them for cheap. Valve’s own second-generation base stations have better range, and at $149 per unit, they currently don’t cost much more than the new price for first-generation base stations.

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Spotlight

The Famous Group

When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world.We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the experiential business for over 20 years, creating immersive fan experiences for Fortune 500 brands, professional sports events, esports, concerts, festivals and retail environments.

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