How 5G will change the game industry and spur innovation

| September 22, 2019

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Of all the technologies that are coming to affect gaming, 5G — which brings much faster wireless broadband speeds to smartphones and other devices on mobile networks — is one of the biggest. But it’s also in some ways unpredictable in terms of its impact. It could introduce more cloud-based services, such as the Hatch curated game service that Sprint launched with its 5G service. It could bring more multiplayer games and subscription titles, as well as other things. To study this topic, we convened a panel to talk about 5G and gaming at a recent webinar. Our panel included Marc Cook, solution account director at Treasure Data; Nick Thomas, vice president of commercial partnerships at Hatch; and Bryan Fries, vice president of 5G strategy at Sprint.

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Production Resource Group

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Article | March 25, 2020

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How many users do Spotify, Apple Music and other big music streaming services have?

Article | February 19, 2020

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Production Resource Group

Production Resource Group (PRG) is the world’s leading provider of entertainment and event technology and production services to a wide range of markets, including corporate events, concerts, special events, theater, television, film, and installations, such as theme parks, museums, retail stores and performing arts centers.

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