How Analytics and Business Intelligence Play Critical Roles in Media and Entertainment

| November 23, 2017

article image
Technology has constantly been available to humans in abundance through various conformations, but the realization and usage of it have gained expeditious momentum lately. Three mainstream technologies that are working towards propelling the globe’s immediate future are the realities — virtual, augmented, and mixed (VR/AR/MR) — artificial intelligence, and cybersecurity.

Spotlight

iNDEMAND

iNDEMAND is an innovative partnership between Comcast, Charter Communications and Cox. We distribute premium VOD & PPV entertainment to more than 200 North American TV operators, with a reach of over 60 million homes.

OTHER ARTICLES

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More

Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | February 26, 2020

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

Read More

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More

Nvidia GeForce Now is bleeding games, is it still worth your time and money?

Article | March 8, 2020

Nvidia GeForce Now hit the streets like a month ago, and in what was a surprise to literally no one, it is the best game streaming service on the market right now. It's not without its flaws, though. For starters, it seems like all kinds of developers are suddenly pulling their games from the service, from AAA heavy hitters like Bethesda to Indie developers like Hinterland Studio, which just yanked its game The Long Dark off of the service. Because GeForce Now lets you play games you "own" something I'll get into in a bit its a little discouraging that game developers can basically cut off access to games you've paid money for. This whole thing throws into question whether or not you should invest your time and money into the platform. There are certainly people who think that game streaming is the future of gaming, but when you can't be guaranteed access to the games you have paid for, it's a future that I don't want to be a part of.

Read More

Spotlight

iNDEMAND

iNDEMAND is an innovative partnership between Comcast, Charter Communications and Cox. We distribute premium VOD & PPV entertainment to more than 200 North American TV operators, with a reach of over 60 million homes.

Events