How Are Content Owners Contending with OTT Fragmentation?

June 27, 2018

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Roku's Bernarda Duarte and A + E Networks' Raj Bahl discuss emerging channel strategies in a fragmented OTT market in this clip from their panel at Streaming Media East 2018.

Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

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TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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VIRTUALIZATION

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Spotlight

Unreel Entertainment

Unreel is a technology driven video streaming company focused on turnkey OTT distribution with a powerful video player for the world’s best video experience. Where Netflix, Amazon, Hulu, and others are focused on building portals or "walled gardens"​, our belief is that Media and Entertainment will evolve looking less like the traditional cable model and more like the internet, where content moves seamlessly to consumers wherever and whenever they want it.Our goal is to power the frictionless distribution of video, and we built a market leading technology platform for universally on boarding and distributing content. We stand-up OTT video streaming sites and apps for content owners; enabling turnkey content distribution to hundreds of millions of devices and offer a full monetization stack for subscriptions, ads, and transactions. Our secret weapon is the patented Bumblebee AI, which crawls millions of videos every day analyzing engagement and social data, which powers search, video d

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