How Are Marketers Evolving With Emerging Trends?

| October 14, 2019

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The modern marketeers are looking ahead as the marketing landscape continues to evolve at a rapid pace. It is up to chief marketing officers (CMOs) to put organizations on the right path towards digital marketing success with emerging technologies such as Big Data, AR/VR, and robotic process automation.

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SMPTE Philadelphia Section

The Society of Motion Picture and Television Engineers (SMPTE) was founded in 1916 to advance theory and development in the motion imaging field. Today, SMPTE serves its members with the latest technology information and education in a rapidly changing industry. SMPTE is also an accredited and globally-respected industry standards-setting body.SMPTE currently serves thousands of members in 64 countries. Society members are colleagues in the motion picture industry, broadcast and cable networks, production and post-production community.

OTHER ARTICLES

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | April 17, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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What's Really Holding Virtual Reality Back?

Article | April 17, 2020

It's been nearly four years since HTC and Facebook's Oculus launched this generation of virtual reality (VR) with the Vive and Rift headsets, respectively. They were supposed to be revolutionary products that would open up a new world of innovation that would disrupt nearly every aspect of our lives. Instead of being in every home, as hoped, VR is still a novelty with only a few million headsets in the market. HTC and Oculus are actually trailing Sony's (NYSE:SNE) PSVR, which recently surpassed 5 million headsets sold since launch. And the number of headsets being used on a regular basis is well short of that number. So why hasn't VR taken off, and can HTC and Oculus fix what's ailing the industry?

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First Look At Sony PlayStation 5 UI

Article | April 17, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Spotlight

SMPTE Philadelphia Section

The Society of Motion Picture and Television Engineers (SMPTE) was founded in 1916 to advance theory and development in the motion imaging field. Today, SMPTE serves its members with the latest technology information and education in a rapidly changing industry. SMPTE is also an accredited and globally-respected industry standards-setting body.SMPTE currently serves thousands of members in 64 countries. Society members are colleagues in the motion picture industry, broadcast and cable networks, production and post-production community.

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