HOW AUDIENCES SHARE AND DISCUSS ENTERTAINMENT CONTENT

| December 28, 2017

article image
This infographic from Edelman combines a number of different stats that show how branded entertainment content can increase brand recommendations. Key Takeaways: 89% are likely to take action if they enjoy a piece of entertainment, 74% will take action if they do not enjoy the entertainment.

Spotlight

MolQ Entertainment

MolQ Entertainment is an American entertainment company that provides streaming media and subscription video on demand on line.MolQ Entertainment is launching a global streaming app platform: "MolQ"​ which features independent films and documentaries (commercial free) content and 24/7 global news, music, sports and esports networks (with commercials in the Fall 2018.

OTHER ARTICLES

PS5 and Xbox Series X hardware specifications compared

Article | April 1, 2020

We finally know what Microsoft and Sony are bringing to the table inside their next-generation consoles, the Xbox Series X and the PlayStation 5. Earlier this month — during what would have been the week of the 2020 Game Developers Conference, if not for the coronavirus — both companies laid out the full hardware specifications of their respective systems. Now that the specs are available, it’s possible to see how the PS5 and Xbox Series X stack up against each other — as far as the raw numbers go, at least.

Read More

PlayStation, Oculus, and Facebook Gaming pull out of GDC over coronavirus concerns

Article | February 20, 2020

Sony’s PlayStation team and Facebook, including Oculus VR, have withdrawn from this year’s Game Developers Conference, citing health concerns surrounding the novel coronavirus, COVID-19.“Out of concern for the health and safety of our employees, our dev partners, and the GDC community, Facebook will not be attending this year’s Game Developer Conference due to the evolving public health risks related to COVID-19,” a Facebook spokesperson said in a statement emailed to Polygon. “We still plan to share the exciting announcements we had planned for the show through videos, online Q&As, and more, and will plan to host GDC partner meetings remotely in the coming weeks.”

Read More

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More

Spotlight

MolQ Entertainment

MolQ Entertainment is an American entertainment company that provides streaming media and subscription video on demand on line.MolQ Entertainment is launching a global streaming app platform: "MolQ"​ which features independent films and documentaries (commercial free) content and 24/7 global news, music, sports and esports networks (with commercials in the Fall 2018.

Events