How Augmented Reality Can Grow in Sports

| December 18, 2019

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Sporting arenas may be a long way away from equipping each seat with an augmented reality (AR) headset, but the technology has become part of the game day experience for many organizations. Every sport is different, as is every fan base, but every league in America is examining how augmented and virtual reality (VR) could enhance their fan experience and also drive profit. According to a new report from Front Office Sports, the sports market remains underpenetrated by AR/VR technology. While much of the emphasis so far has been put on increasing fan engagement, at least one team is using AR to directly drive sales.

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