How Augmented Reality Can Grow in Sports

December 18, 2019

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Sporting arenas may be a long way away from equipping each seat with an augmented reality (AR) headset, but the technology has become part of the game day experience for many organizations. Every sport is different, as is every fan base, but every league in America is examining how augmented and virtual reality (VR) could enhance their fan experience and also drive profit. According to a new report from Front Office Sports, the sports market remains underpenetrated by AR/VR technology. While much of the emphasis so far has been put on increasing fan engagement, at least one team is using AR to directly drive sales.

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MEDIA AND BROADCASTING

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APA Agency

APA is one of the largest, diversified and privately owned talent agencies in the industry with offices in Beverly Hills, New York, Nashville, Atlanta and London. We represent artists, performers, brands, intellectual properties and production across all media platforms spanning all disciplines of entertainment, including Talent, Feature & Television Literary, Production, Comedy, Concerts, Alternative & Factual Programming, Branding + Digital, Lecturers, Intellectual Property and Corporate PR.

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