How Augmented Reality Will Change Web Design Over the Next 5 Years

| November 21, 2018

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Augmented reality (AR) has developed and progressed from merely a science-fiction trope to a science-based reality. It has the potential and capability to transform and restructure different industries as a whole in the next years.And due to recent advances, AR has become more accessible and affordable, allowing more and more people to experience AR applications through desktops, tablets, and smartphones.The rise of AR and VR has boundless implications for creatives and designers across business verticals. Designers are starting to take advantage of AR to provide excellent user experiences. In this post, we will discuss how augmented reality will change web design over the next five years.Augmented reality is different from virtual reality. Virtual reality entails a thorough immersion experience that allows users to feel like they’re out of the physical world. Users get to interact with the virtual environment as they would in the physical world. While there are numerous applications of AR, in general, they have one thing in common: AR is about blurring the physical/digital boundary by overlaying or “augmenting” a non-digital reality with digital assets and insights.

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Omelette Company

Omelete Company is the largest entertainment company in Brazil. With a know-how of 18 years, we have developed a huge ecosystem focused on experiences and market intelligence specialized in young audiences. Our goal is to provide customized and complete customer relationship solutions through our 4 brands: Omelete, CCXP, Game XP and The Enemy.

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