How Augmented Reality Will Create a World of On-Demand Experts

April 28, 2019

During a recent Lyft ride, I discovered that my driver had never been to San Francisco and had just arrived that morning—I happened to be his first-ever passenger in the city. A San Diego college student visiting a friend, he’d decided to bring his car along so he could get paid driving for Lyft while discovering San Francisco and meeting some locals.Here was a professional driver being paid to deliver me from one place in my city to another, who had no understanding of the street names, which were the best routes across town, or how traffic might change throughout the day. Yet, of course, he delivered me safely, enjoyably, and promptly to my destination without even a slight setback. He even found a better route around some construction traffic that had built up on the way.

Spotlight

Evermore Park

Evermore is not a theme park, nor is it an event, discovery, theatrical or thrill park, it is a blend of all of the above and more. Evermore is an Experience Park, which is designed to immerse participating audiences into a world of story and adventure. The park’s design mimics the look and charm of a classic old European village and hamlet, set in beautiful botanical gardens.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Spotlight

Evermore Park

Evermore is not a theme park, nor is it an event, discovery, theatrical or thrill park, it is a blend of all of the above and more. Evermore is an Experience Park, which is designed to immerse participating audiences into a world of story and adventure. The park’s design mimics the look and charm of a classic old European village and hamlet, set in beautiful botanical gardens.

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