How Azure is innovating the Media & Entertainment industry

| July 6, 2018

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In this video, get a sneak peek into media's cloud-powered future. Learn more about Microsoft Azure's vision for the Media and Entertainment industry as well as how Microsoft and key partners are modernizing media production and distribution.

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Zenviba Omnimedia Company

Zenviba Omnimedia Company provides fully integrated C3 content creation, curation and circulation. Creation: Art Patrons were the original venture capitalists. We offer dynamic international multicultural creatives from wide-ranging disciplines our capital, culture of enthusiasm for innovative endeavors, knowledge, tools and invaluable relationships to converge and work side by side as entrepreneurs in a spiritually vibrant ecosystem conducive to inspiration and exploration, free of constraints and conflicts to imagine a world where anything and everything is possible. Curation: We produce, publish, aggregate and syndicate various content in art, fashion, music, sports, entertainment, news, education, diplomacy, finance, technology, event planning and management, as well as public relations and public affairs to eloquently deliver a message or position a brand. We are experts in breaking down barriers, banishing stereotypes and dispelling ignorance by relating experiences that make us

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With America at home, Facebook, Google make moves to win more of gaming market

Article | April 9, 2020

The gaming industry is a natural to promote social distancing during the coronavirus pandemic. Video game and technology companies are, in fact, working directly with the World Health Organization on a campaign to keep people apart. And technology giants that are relatively new to the video game business, Facebook and Google, are making moves that show it may be wise for them to use this opportunity with so many people at home to grab more share of the gaming market.

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Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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The new chair of the FTC and antitrust 2.0

Article | June 22, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Spotlight

Zenviba Omnimedia Company

Zenviba Omnimedia Company provides fully integrated C3 content creation, curation and circulation. Creation: Art Patrons were the original venture capitalists. We offer dynamic international multicultural creatives from wide-ranging disciplines our capital, culture of enthusiasm for innovative endeavors, knowledge, tools and invaluable relationships to converge and work side by side as entrepreneurs in a spiritually vibrant ecosystem conducive to inspiration and exploration, free of constraints and conflicts to imagine a world where anything and everything is possible. Curation: We produce, publish, aggregate and syndicate various content in art, fashion, music, sports, entertainment, news, education, diplomacy, finance, technology, event planning and management, as well as public relations and public affairs to eloquently deliver a message or position a brand. We are experts in breaking down barriers, banishing stereotypes and dispelling ignorance by relating experiences that make us

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