How Big Data Is Changing The Media Industry

| August 6, 2018

article image
The media and entertainment industry has witnessed revolutionary changes in the past few decades. With the increasing focus on digitization and data-driven activities, the future of the industry is dependent on media-rich data and analytics.  With thousands or millions of digital consumers, media and entertainment companies are eager more than ever to transform media platforms in order to provide more personalized content for its audiences. In that sense, they are in a unique position to leverage their big data assets for more profitable customer engagement.

Spotlight

Middle East Broadcasting Center

MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 23 years, MBC Group grew to become a well-established media group that enriches people’s lives through information, interaction and entertainment, and includes 18 television channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of local productions and western acquisitions); MBC4 (entertainment for young families with women at its core); MBC Action an indigenous adrenaline-packed channel targeting young males with local homegrown productions.

OTHER ARTICLES

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

Read More

Will the pandemic give a boost to virtual reality?

Article | March 25, 2020

High-end virtual reality headsets have been available for years now. But even as the technology has improved immensely, it’s never managed to lure people away from the real world. Devices are bulky and pricey, and the VR experience often isn’t as great as its made out to be. Now with the coronavirus pandemic spreading rapidly across the globe, there’s cause to rethink VR tech. But is being cooped up at home enough to get people to turn to VR when screens often suffice for gaming and chatting?

Read More

Redbox enters the free, ad-supported streaming market

Article | February 17, 2020

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

Read More

Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More

Spotlight

Middle East Broadcasting Center

MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 23 years, MBC Group grew to become a well-established media group that enriches people’s lives through information, interaction and entertainment, and includes 18 television channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of local productions and western acquisitions); MBC4 (entertainment for young families with women at its core); MBC Action an indigenous adrenaline-packed channel targeting young males with local homegrown productions.

Events