How Blockchain Technology Can Improve the Music Industry

September 30, 2018

Blockchain is a revolutionary technology that has great potential to solve many of the fundamental challenges facing the music industry today. In fact, this technology is uniquely suited to address issues across the various industry sectors, including rights management, licensing, copyright ownership, royalty tracking and reporting and the primary and secondary ticketing markets for live events. Likely, however, its adoption will be incremental and more evolutionary than revolutionary-- impacting the music industry in a segmented fashion, as opposed to a global transformation.

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Wall Street Communications

Wall Street Communications provides media relations and content marketing services to the broadcast, production, cinema, and video/enterprise technology industries. The agency’s clients include equipment manufacturers, industry associations, capital advisors, system integrators, software providers, production studios, and remote production providers. Leveraging the power of the trade press, social media, direct customer outreach, technology conferences, and special events, the agency has a unique range of experience in promoting the brands that are reshaping the media industry worldwide. In business since 1996, Wall Street Communications maintains corporate headquarters in Salt Lake City and satellite offices throughout North America and Europe.

OTHER ARTICLES

Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Spotlight

Wall Street Communications

Wall Street Communications provides media relations and content marketing services to the broadcast, production, cinema, and video/enterprise technology industries. The agency’s clients include equipment manufacturers, industry associations, capital advisors, system integrators, software providers, production studios, and remote production providers. Leveraging the power of the trade press, social media, direct customer outreach, technology conferences, and special events, the agency has a unique range of experience in promoting the brands that are reshaping the media industry worldwide. In business since 1996, Wall Street Communications maintains corporate headquarters in Salt Lake City and satellite offices throughout North America and Europe.

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