How Blockchain will Transform Media and Entertainment

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I recently bloggedabout blockchain where I described the technology and why it could be a revolutionary development, and also explored its various applications across a number of industries. Today, let’s take a closer look at blockchain in entertainment and media: its various applications, how it is transforming the industry, and its implications for the near future.

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STAGE - Theatre Lives Here

Welcome to the new streaming network dedicated to the timeless magic of the theatre. Use your iPhone, iPad, AppleTV, Roku or Android device, and get instant access to original series, talk shows, documentaries, concerts, and live theatre. See more

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Netflix reigns over Amazon Prime Video, Hulu and Disney+ as most popular streaming service

Article | June 4, 2021

The coronavirus is forcing more people to stay home these days. And with all of them looking for ways to stay busy and entertained, streaming video services are an obvious option. But with all the choices out there, which services are the most popular, and how do people juggle them all? A survey from HighSpeedInternet.com sheds some light on where consumers go to stream their favorite shows. Based on a recent survey of 500 people in the US, HighSpeedInternet.com found that Netflix, Amazon Prime Video, Hulu, and Disney+ were the most popular streaming services in the country. But among them all, Netflix came in first place, chosen by 47% of the respondents as the one they would pick if they could select only one.

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Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | June 4, 2021

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | June 4, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Spotlight

STAGE - Theatre Lives Here

Welcome to the new streaming network dedicated to the timeless magic of the theatre. Use your iPhone, iPad, AppleTV, Roku or Android device, and get instant access to original series, talk shows, documentaries, concerts, and live theatre. See more

Events