How Brands Benefit from Virtual Reality

| January 23, 2019

article image
Touted as one of the major marketing trends of the moment, 2019 seems to be the year that virtual reality (or VR) goes mainstream. Over the past few years we have seen several big brands develop their own virtual reality marketing tools with resounding success. VR tech has never been more affordable, and this has opened up the gate for SMEs.

Spotlight

Abril

The Abril Group is one of Latin America's largest and most influential communications conglomerates, providing information, education and entertainment to practically all segments of the Brazilian public.Abril was founded in 1950 by Victor Civita and today employs approximately 7,400 people. It is actively engaged in magazine publishing, online content and services, broadband Internet, database marketing and segmented TV.Abril publications sell close to 164 million copies a year and reach a total of 22 million readers. Seven of the country's ten biggest magazines are ours, led by Veja, Brazil's largest magazine and the world's best-selling weekly newsmagazine outside the US.

OTHER ARTICLES

Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

Read More

PS5 and Xbox Series X hardware specifications compared

Article | February 27, 2020

We finally know what Microsoft and Sony are bringing to the table inside their next-generation consoles, the Xbox Series X and the PlayStation 5. Earlier this month — during what would have been the week of the 2020 Game Developers Conference, if not for the coronavirus — both companies laid out the full hardware specifications of their respective systems. Now that the specs are available, it’s possible to see how the PS5 and Xbox Series X stack up against each other — as far as the raw numbers go, at least.

Read More
VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | February 27, 2020

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More

Six Things Blockchain Can Do For Gaming

Article | February 27, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

Read More

Spotlight

Abril

The Abril Group is one of Latin America's largest and most influential communications conglomerates, providing information, education and entertainment to practically all segments of the Brazilian public.Abril was founded in 1950 by Victor Civita and today employs approximately 7,400 people. It is actively engaged in magazine publishing, online content and services, broadband Internet, database marketing and segmented TV.Abril publications sell close to 164 million copies a year and reach a total of 22 million readers. Seven of the country's ten biggest magazines are ours, led by Veja, Brazil's largest magazine and the world's best-selling weekly newsmagazine outside the US.

Events