How can Augmented Reality be Used for eCommerce Success?

| May 14, 2019

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We have all heard about augmented reality(AR), and how it has been used by various mediums like Video Games and Virtual Maps to impressive effect. Many feel that the role is limited to these fields as they see AR as just another tool for entertainment. However, when we dig a little deeper, what we find is an excellent tool for marketing; one that is engaging as well as customer friendly.

Spotlight

Jupiter Entertainment

Jupiter Entertainment has an enviable track record of creating successful, highly formatted series with outstanding ratings and strong renewals. From critically- acclaimed series like the explosive docusoap Sons of Guns and true crime powerhouse Snapped to established series like Biography and Modern Marvels, Jupiter has been successful in producing a wide variety of genres and formats by focusing on the timeless ingredients of great storytelling, compelling characters and high production values.Over the past 18 years, Jupiter has produced hit prime-time series and specials for A&E, Discovery, History, Investigation Discovery, Oxygen, TruTV, Fuse, and Animal Planet. Members of Jupiter’s creative team have also produced kid’s programming for Nickelodeon, daytime how-to shows for HGTV, a music-based series for TNN and even a sports entertainment property for CBS Cable – the re-launch of the American classic, Roller Derby.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Why More People are Going Online for their Entertainment

Article | June 4, 2021

The online revolution has dramatically changed the way that we live our lives. Few industries have been impacted by the rise of digital technologies as much as the entertainment industry. In less than a decade, we have seen new brands like Spotify and Netflix replacing the heavyweights in the music and movie industries and it looks like this is just the start.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 4, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 4, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

Jupiter Entertainment

Jupiter Entertainment has an enviable track record of creating successful, highly formatted series with outstanding ratings and strong renewals. From critically- acclaimed series like the explosive docusoap Sons of Guns and true crime powerhouse Snapped to established series like Biography and Modern Marvels, Jupiter has been successful in producing a wide variety of genres and formats by focusing on the timeless ingredients of great storytelling, compelling characters and high production values.Over the past 18 years, Jupiter has produced hit prime-time series and specials for A&E, Discovery, History, Investigation Discovery, Oxygen, TruTV, Fuse, and Animal Planet. Members of Jupiter’s creative team have also produced kid’s programming for Nickelodeon, daytime how-to shows for HGTV, a music-based series for TNN and even a sports entertainment property for CBS Cable – the re-launch of the American classic, Roller Derby.

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