How cloud computing changes the game in media and entertainment

| July 21, 2017

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Advances in technology and consumer behavior are driving a transformation in the way video content is delivered to consumers. The change involves a migration away from traditional broadcasting models and platforms towards digital distribution over the Internet to a widening array of connected devices. This fundamental shift is triggering three major disruptions for broadcasters, each calling for the scalability, cost flexibility and agility of cloud computing.Accustomed to using over-the-top (OTT) video providers and Internet services, consumers have come to value a more tailored and interactive viewing experience. As a result, they are demanding more choice, convenience and control over their viewing – whether that means choosing to sit back and watch a network’s scheduled line-up, enjoy a live event, or record favorite content and watch it whenever they want on whatever device they want.

Spotlight

Fremantle

Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. We produce in excess of 12,000 hours of original programming, roll out more than 60 formats and air 450 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. We are also a world leader in digital and branded entertainment, with more than 300 million subscribers across 1,400 social channels and over 100 billion views across all platforms.

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