How Cord Nevers and Cord Cutters compare in their TV viewing preferences

The rise in streaming television viewing in the US continues apace with the frequent arrival of new “skinny bundles” of programming. But if you think there’s no difference between TV Cord Cutters—defined as viewers who eliminated their standard TV subscription—and Cord Nevers (people who have never paid for a traditional TV connection) think again. While Cord Cutters have some things in common with Cord Nevers, they differ in many ways.Additionally, neither group has ruled out opting for a traditional pay TV service in the future, as their satisfaction with their current TV access situation leaves much room for improvement.

Spotlight

fuboTV

fuboTV is the fastest growing video streaming startup (backed by some of the world's largest media companies) that is reinventing live television for the sport fan and cord cutting era.Originally founded as a soccer streaming service, fuboTV is the leading sports-first TV streaming service in the U.S, growing to over 100,000 paying subscribers.fuboTV broadcasts most NFL, MLB, NBA and NHL games, all major soccer leagues, and a wide range of college and other sports. The company also broadcasts a wide variety of movies and entertainment programming including the FOX and NBC broadcast catalogs, Showtime, AMC…and much more to come!

OTHER ARTICLES

How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Spotlight

fuboTV

fuboTV is the fastest growing video streaming startup (backed by some of the world's largest media companies) that is reinventing live television for the sport fan and cord cutting era.Originally founded as a soccer streaming service, fuboTV is the leading sports-first TV streaming service in the U.S, growing to over 100,000 paying subscribers.fuboTV broadcasts most NFL, MLB, NBA and NHL games, all major soccer leagues, and a wide range of college and other sports. The company also broadcasts a wide variety of movies and entertainment programming including the FOX and NBC broadcast catalogs, Showtime, AMC…and much more to come!

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