How Cord Nevers and Cord Cutters compare in their TV viewing preferences

| February 9, 2018

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The rise in streaming television viewing in the US continues apace with the frequent arrival of new “skinny bundles” of programming. But if you think there’s no difference between TV Cord Cutters—defined as viewers who eliminated their standard TV subscription—and Cord Nevers (people who have never paid for a traditional TV connection) think again. While Cord Cutters have some things in common with Cord Nevers, they differ in many ways.Additionally, neither group has ruled out opting for a traditional pay TV service in the future, as their satisfaction with their current TV access situation leaves much room for improvement.

Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

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Spotlight

The Upright Citizens Brigade Theatre

The Upright Citizens Brigade (UCB) is the comedy powerhouse founded by Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh. We run two theatres in New York and two in LA, where we feature improv, sketch and standup seven nights a week. We also operate one of the largest improv training centers in the country, with classroom facilities on both coasts. In addition to our classes and live comedy performances, we work with brands, ad agencies, media companies and universities. We run a branded content unit/TV production studio, plus a touring company that performs at theatres and colleges.

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