How Jurassic Park Changed Movie Technology

December 18, 2018 | 126 views

It’s now 25 years since Jurassic Park hit movie theatres, yet it still might not be fully appreciated just to what extent Steven Spielberg’s masterpiece has impacted modern cinema. With huge, technically innovative, movies like Jaws, Raiders of the Lost Ark and E.T under his belt, Spielberg was of course no stranger to the idea of pushing the boundaries of cinematic creativity. But with Jurassic Park he hit new heights by creating a film that still looks modern, still has the wow factor, even a quarter of a century after its release.In a way, Jurassic Park is a generation-spanning movie, placing one foot in the old world of stop-motion animation and another in the thoroughly modern arena of CGI technology. For the former, Spielberg brought in Stan Winston, a maestro of special make-up effects, working on everything from the Terminator and The Thing to Aliens and Edward Scissorhands. His work on the animatronic models for Jurassic Park would win him the 1994 Oscar for Best Visual Effects.

Spotlight

The Sports Network

The Sports Network is the largest privately owned sports information service in North America, servicing hundreds of clients and millions of viewers world-wide. The company combines the success of its own site - www.sportsnetwork.com - with its expansion into "branding" and servicing clients for their own needs through its wire service feed.

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TECHNOLOGIES

Discord: A Novel Medium for B2B Marketing

Article | February 14, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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TECHNOLOGIES,BUSINESS

B2B Movie Placements: What to Expect?

Article | August 3, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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TECHNOLOGIES,VIRTUALIZATION

Branded Entertainment in B2B: Why is it Important?

Article | July 27, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

The Sports Network

The Sports Network is the largest privately owned sports information service in North America, servicing hundreds of clients and millions of viewers world-wide. The company combines the success of its own site - www.sportsnetwork.com - with its expansion into "branding" and servicing clients for their own needs through its wire service feed.

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Elon Musk's Space X and Tom Cruise Planning to Shoot a Movie in Space. Is It True?

Tesla | May 18, 2020

If this movie does eventually go into production, it will be the first feature film that has ever been produced in space, which means that this will be a history-making career move for both Musk and Cruise. And not only will his company, Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. The founder and CEO of Tesla used a combination of technology and innovative design to create the first all-electric car that was able to drive over 200 miles on a single charge. Elon Musk is known around the world for being the genius who revolutionized the automotive industry. The founder and CEO of Tesla used a combination of technology and innovative design to create the first all-electric car that was able to drive over 200 miles on a single charge. Not only is Musk dominating the automotive market, but since 2002, he has also made great accomplishments with space exploration. In addition to vehicles and space exploration, Musk is rumored to expand his already impressive resume to include film production as well. Recently, rumors surfaced that suggested that Musk will soon be filming a movie from space. And not only will his company, Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. Musk is a South African-born billionaire who created several multi-million-dollar businesses. Growing up, Musk was always interested in computers. When he was just 12 years old, he created his first computer game called Blastar. When he was 17 years old, Musk moved to Canada with his mother where he obtained his Canadian citizenship. After graduating from high school, he moved to America to attend the University of Pennsylvania where he graduated with a degree in economics and physics. Learn more: THE QUEST IS THE SECOND GENERATION OF VR. YOU CHARGE IT UP, STICK IT ON AND IT’S GREAT . “ Page Six reports Cruise is planning on teaming up with Musk’s company, Space X, and NASA to film a narrative movie from space. Production is currently in the very early stages and so far, they have not signed with any studios yet." ~ Page Six In 1995, Musk created his first online business called Zip2, which was basically an online city directory. A few years later, he sold that business for $307 million. He then used that money to create another company called X.com (which later became PayPal) that he ended up selling for an impressive 1$.5 billion. In 2002, Musk launched his third company called Space Exploration Technologies Corporation, also known as Space X. According to the Space X website, Musk created this company with the hopes of enabling “humans to become a spacefaring civilization and a multi-planet species by building a self-sustaining city on Mars.” “ Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. So, is Tom Cruise really planning on making a movie from space? Here is what we know.“ In 2008, Space X created the first privately-owned rocket, called Falcon 1, that was able to successfully orbit the Earth. Soon, Musk was signing a contract with NASA that allowed Space X vehicles to transport supplies to the International Space Station. For the next few years, Space X continued to create different rockets for various space exploration missions. Page Six reports Cruise is planning on teaming up with Musk’s company, Space X, and NASA to film a narrative movie from space. Production is currently in the very early stages and so far, they have not signed with any studios yet. However, if this movie does eventually go into production, it will be the first feature film that has ever been produced in space, which means that this will be a history-making career move for both Musk and Cruise. Cruise started acting when he was just a teenager. He starred in his first film, entitled Endless Love in 1981 and almost instantly, became a teen heartthrob. His career really took off in 1983 when he starred in the iconic movie Risky Business, and for the next three decades, his popularity has continued to grow. In 1996, he became known around the world as IMF agent Ethan Hunt, when he starred in the hit action film series Mission Impossible. After starring in five different Mission Impossible sequels, this arguably became one of his most iconic roles. To date, there are six movies in the series and a seventh an eighth installment are expected to come out sometime in 2021 and 2022. NASA has since confirmed the rumors. A NASA official said Cruise wants to film a movie onboard the International Space Station. Learn more: MICROSOFT RESEARCH’S VROOM COMBINES LIFE-SIZED AR AVATARS WITH ROBOTS .

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Google $0.99 movie rentals offer Thanksgiving distraction

SlashGear | November 21, 2018

If spending Thanksgiving watching football and parades doesn’t really sound like your kind of fun, Google Play will have you covered. Google is once again putting movie rentals on sale for Thanksgiving, giving users the opportunity to catch some entertainment on the cheap. Throughout Thanksgiving, rentals for Google Play’s entire library of movies will be down to 99 cents each.Keep in mind, however, that this promotion is on available on Thanksgiving day, so if you have a backlog of movies you want to catch up on, tomorrow is the day to rent then. While the 99-cent rental deal leads Google Play’s holiday promotions, there are plenty of other deals to partake in if you’re not in the mood to kick back with a flick.Google also said today that a number of games will be discounted on Thanksgiving as well. Though many mobile games tend to go the free-to-play route, there are a few discounted paid games worth considering. Google specifically mentions The Amazing Spider-Man 2 and Star Wars: Knights of the Old Republic today, but if there’s a mobile game you’ve had your eye on, it might be worth checking to see if it’s on sale.Games already seem to be discounted over on Google Play (Star Wars: KOTOR is currently down to $2.99, for instance), and these gaming discounts also extend to in-app purchases for some free-to-play titles. A fairly wide range of audiobooks, ebooks, and TV shows will also be discounted on Thanksgiving, so be sure to spend some time browsing those as well.

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Elon Musk's Space X and Tom Cruise Planning to Shoot a Movie in Space. Is It True?

Tesla | May 18, 2020

If this movie does eventually go into production, it will be the first feature film that has ever been produced in space, which means that this will be a history-making career move for both Musk and Cruise. And not only will his company, Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. The founder and CEO of Tesla used a combination of technology and innovative design to create the first all-electric car that was able to drive over 200 miles on a single charge. Elon Musk is known around the world for being the genius who revolutionized the automotive industry. The founder and CEO of Tesla used a combination of technology and innovative design to create the first all-electric car that was able to drive over 200 miles on a single charge. Not only is Musk dominating the automotive market, but since 2002, he has also made great accomplishments with space exploration. In addition to vehicles and space exploration, Musk is rumored to expand his already impressive resume to include film production as well. Recently, rumors surfaced that suggested that Musk will soon be filming a movie from space. And not only will his company, Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. Musk is a South African-born billionaire who created several multi-million-dollar businesses. Growing up, Musk was always interested in computers. When he was just 12 years old, he created his first computer game called Blastar. When he was 17 years old, Musk moved to Canada with his mother where he obtained his Canadian citizenship. After graduating from high school, he moved to America to attend the University of Pennsylvania where he graduated with a degree in economics and physics. Learn more: THE QUEST IS THE SECOND GENERATION OF VR. YOU CHARGE IT UP, STICK IT ON AND IT’S GREAT . “ Page Six reports Cruise is planning on teaming up with Musk’s company, Space X, and NASA to film a narrative movie from space. Production is currently in the very early stages and so far, they have not signed with any studios yet." ~ Page Six In 1995, Musk created his first online business called Zip2, which was basically an online city directory. A few years later, he sold that business for $307 million. He then used that money to create another company called X.com (which later became PayPal) that he ended up selling for an impressive 1$.5 billion. In 2002, Musk launched his third company called Space Exploration Technologies Corporation, also known as Space X. According to the Space X website, Musk created this company with the hopes of enabling “humans to become a spacefaring civilization and a multi-planet species by building a self-sustaining city on Mars.” “ Space X leave the planet to make a movie, but they will be taking Tom Cruise with them. So, is Tom Cruise really planning on making a movie from space? Here is what we know.“ In 2008, Space X created the first privately-owned rocket, called Falcon 1, that was able to successfully orbit the Earth. Soon, Musk was signing a contract with NASA that allowed Space X vehicles to transport supplies to the International Space Station. For the next few years, Space X continued to create different rockets for various space exploration missions. Page Six reports Cruise is planning on teaming up with Musk’s company, Space X, and NASA to film a narrative movie from space. Production is currently in the very early stages and so far, they have not signed with any studios yet. However, if this movie does eventually go into production, it will be the first feature film that has ever been produced in space, which means that this will be a history-making career move for both Musk and Cruise. Cruise started acting when he was just a teenager. He starred in his first film, entitled Endless Love in 1981 and almost instantly, became a teen heartthrob. His career really took off in 1983 when he starred in the iconic movie Risky Business, and for the next three decades, his popularity has continued to grow. In 1996, he became known around the world as IMF agent Ethan Hunt, when he starred in the hit action film series Mission Impossible. After starring in five different Mission Impossible sequels, this arguably became one of his most iconic roles. To date, there are six movies in the series and a seventh an eighth installment are expected to come out sometime in 2021 and 2022. NASA has since confirmed the rumors. A NASA official said Cruise wants to film a movie onboard the International Space Station. Learn more: MICROSOFT RESEARCH’S VROOM COMBINES LIFE-SIZED AR AVATARS WITH ROBOTS .

Read More

Google $0.99 movie rentals offer Thanksgiving distraction

SlashGear | November 21, 2018

If spending Thanksgiving watching football and parades doesn’t really sound like your kind of fun, Google Play will have you covered. Google is once again putting movie rentals on sale for Thanksgiving, giving users the opportunity to catch some entertainment on the cheap. Throughout Thanksgiving, rentals for Google Play’s entire library of movies will be down to 99 cents each.Keep in mind, however, that this promotion is on available on Thanksgiving day, so if you have a backlog of movies you want to catch up on, tomorrow is the day to rent then. While the 99-cent rental deal leads Google Play’s holiday promotions, there are plenty of other deals to partake in if you’re not in the mood to kick back with a flick.Google also said today that a number of games will be discounted on Thanksgiving as well. Though many mobile games tend to go the free-to-play route, there are a few discounted paid games worth considering. Google specifically mentions The Amazing Spider-Man 2 and Star Wars: Knights of the Old Republic today, but if there’s a mobile game you’ve had your eye on, it might be worth checking to see if it’s on sale.Games already seem to be discounted over on Google Play (Star Wars: KOTOR is currently down to $2.99, for instance), and these gaming discounts also extend to in-app purchases for some free-to-play titles. A fairly wide range of audiobooks, ebooks, and TV shows will also be discounted on Thanksgiving, so be sure to spend some time browsing those as well.

Read More

Events