How Lucky Strike Entertainment Enhanced Its Digital Marketing With Shutterstock

May 15, 2017

Bowling alleys haven’t always been known for their digital media prowess — but that’s all changing with Lucky Strike pulling Bowling alleys haven’t always been known for their digital media prowess — but that’s all changing with Lucky Strike pulling bowling out of the gutter and into the Millennial era. In order to capture the attention of young professionals in urban markets, Lucky Strike has to keep up appearances with high-quality online campaigns. In this case study, we’ll take a look at how a partnership with Shutterstock turned out to be right up Lucky Strike’s alley.out of the gutter and into the Millennial era. In order to capture the attention of young professionals in urban markets, Lucky Strike has to keep up appearances with high-quality online campaigns. In this case study, we’ll take a look at how a partnership with Shutterstock turned out to be right up Lucky Strike’s alley.

Spotlight

Made In Network

Based in Nashville, Tennessee, Made In Network operates on the belief that creating original content on YouTube is the future of entertainment. Through strategic partnerships with Google, YouTube, and some of the world's greatest creators, Made In Network has established itself as a successful video-first media company.Made In Network garners 260 million+ views a month. We have developed successful YouTube channel management programs as well as custom video integrations for the world’s top consumer brands, including Salt Life, JTV, and AMG/Parade. Made In Network is YouTube Certified.

OTHER ARTICLES
MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

Read More
MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
MEDIA AND BROADCASTING

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

Read More

Spotlight

Made In Network

Based in Nashville, Tennessee, Made In Network operates on the belief that creating original content on YouTube is the future of entertainment. Through strategic partnerships with Google, YouTube, and some of the world's greatest creators, Made In Network has established itself as a successful video-first media company.Made In Network garners 260 million+ views a month. We have developed successful YouTube channel management programs as well as custom video integrations for the world’s top consumer brands, including Salt Life, JTV, and AMG/Parade. Made In Network is YouTube Certified.

Events