How Lucky Strike Entertainment Enhanced Its Digital Marketing With Shutterstock

| May 15, 2017

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Bowling alleys haven’t always been known for their digital media prowess — but that’s all changing with Lucky Strike pulling Bowling alleys haven’t always been known for their digital media prowess — but that’s all changing with Lucky Strike pulling bowling out of the gutter and into the Millennial era. In order to capture the attention of young professionals in urban markets, Lucky Strike has to keep up appearances with high-quality online campaigns. In this case study, we’ll take a look at how a partnership with Shutterstock turned out to be right up Lucky Strike’s alley.out of the gutter and into the Millennial era. In order to capture the attention of young professionals in urban markets, Lucky Strike has to keep up appearances with high-quality online campaigns. In this case study, we’ll take a look at how a partnership with Shutterstock turned out to be right up Lucky Strike’s alley.

Spotlight

ID&T

In the early 1990s, after the electronic music phenomenon exploded across Europe, Dutch dance culture was already on a steady rise. The demand for these events were rapidly growing on a vast scale, with young entrepreneurs generating fresh ideas to explore unknown territory and broaden the horizon of dance music culture. Three young friends under the initials of ID&T (Irfan van Ewijk, Duncan Stutterheim, and Theo Lelie) decided it was time to put their dream into action. In 1992, they organized their first large-scale event.

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Spotlight

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In the early 1990s, after the electronic music phenomenon exploded across Europe, Dutch dance culture was already on a steady rise. The demand for these events were rapidly growing on a vast scale, with young entrepreneurs generating fresh ideas to explore unknown territory and broaden the horizon of dance music culture. Three young friends under the initials of ID&T (Irfan van Ewijk, Duncan Stutterheim, and Theo Lelie) decided it was time to put their dream into action. In 1992, they organized their first large-scale event.

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