How Many Streaming Stocks Can Consumers Sustain?

Netflix's (NFLX) position in the new landscape of cord cutting raises one key question: Is there enough demand to sustain so many players? The company is feeling the weight of encroaching competition from the likes of Disney (DIS) , AT&T (T) , Amazon (AMZN) , and others as well as potential aggregation aims of Apple (AAPL)  , adding to the stock's decline provoked by sliding subscriber numbers in its latest earnings report. CEO Reed Hastings has remained confident that the company can indeed produce content capable of keeping subscribers aboard. "There's a real battle for who will pay for content around the world," he acknowledged. "But it's not a zero-sum competition. I think everybody gets that. People will subscribe to multiple shows."

Spotlight

Prism Sport + Entertainment

Brands choose us for our industry leading expertise on the most effective ways to engage sport and entertainment audiences –whether that’s digital, print, broadcast or experiential. We are rights holder agnostic. Whether you have a platform already or want to create one, we won’t compromise on the best way to reach, engage and grow your audiences.

OTHER ARTICLES
Technologies, Virtualization

Hi-Res audio: It’s all about a maturing market

Article | August 2, 2022

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Technologies, Business

Branded Entertainment in B2B: Why is it Important?

Article | July 20, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies

Applications of Virtual Reality in Healthcare

Article | February 14, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Spotlight

Prism Sport + Entertainment

Brands choose us for our industry leading expertise on the most effective ways to engage sport and entertainment audiences –whether that’s digital, print, broadcast or experiential. We are rights holder agnostic. Whether you have a platform already or want to create one, we won’t compromise on the best way to reach, engage and grow your audiences.

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

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Technologies, Solutions

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

Read More

Technologies, Solutions

Deezer Announces Long-term Partnership with Sonos

Deezer | February 20, 2023

Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets. Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control. It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to. CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering." (Source – Cision PR Newswire) CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers." (Source – Cision PR Newswire) About Deezer Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.

Read More

Events