How media companies can simplify business processes with AI

August 27, 2018

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It’s the end of the day and you’re looking at the dailies of your production. Something catches your eye, and suddenly, you have an idea. The plot line you shot today needs another scene. But before cameras can start rolling again, there are thousands of forms to complete. Contract updates, requisitions, script addendums, prop orders, content owner approvals; all need sign-off. But much of the required information on these forms is the same, e.g., production name, location and date. Copying and pasting this data is time consuming, monotonous and liable to errors that can throw the whole shoot out of whack. Can you imagine your makeup artist showing up at the wrong place because of a mistake on a form? From a business angle, the process of adding another scene is not very inspiring.As media companies, your business centers on creative content production and distribution. So, it may seem that automation through artificial intelligence (AI) contradicts the fundamentals of the creative process that is a defining feature of your industry. In reality, there are several aspects of AI that can manage the mundane and repetitive tasks that are part of most businesses, so you can focus more time on your artistic aspirations.

Spotlight

AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which with its affiliates owns, manages or consults with more than 120 preeminent venues around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas.

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