How media companies can simplify business processes with AI

| August 27, 2018

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It’s the end of the day and you’re looking at the dailies of your production. Something catches your eye, and suddenly, you have an idea. The plot line you shot today needs another scene. But before cameras can start rolling again, there are thousands of forms to complete. Contract updates, requisitions, script addendums, prop orders, content owner approvals; all need sign-off. But much of the required information on these forms is the same, e.g., production name, location and date. Copying and pasting this data is time consuming, monotonous and liable to errors that can throw the whole shoot out of whack. Can you imagine your makeup artist showing up at the wrong place because of a mistake on a form? From a business angle, the process of adding another scene is not very inspiring.As media companies, your business centers on creative content production and distribution. So, it may seem that automation through artificial intelligence (AI) contradicts the fundamentals of the creative process that is a defining feature of your industry. In reality, there are several aspects of AI that can manage the mundane and repetitive tasks that are part of most businesses, so you can focus more time on your artistic aspirations.

Spotlight

Fox International Channels (FIC)

FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FIC’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FIC’s movie channels include FOX Movies, FOX Movies Premium and Star Chinese Movies. Our non-linear brands include FOX Play, FOX Play+ and Nat Geo Play. These networks and their related mobile, non-linear and high- definition extensions, reach over 1.725 billion cumulative households worldwide. In addition, FIC owns and operates two production studios and produces thousands of local programming hours for its wholly owned channels and third parties.

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