How Mobile App Development Will Drive the Virtual Reality (VR) Market?

| February 5, 2019

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With each passing day, virtual reality is expanding among consumers. Mobile app developers are focusing on developing virtual reality devices that have the potential to turn mobile devices into virtual reality gadgets. Whether it is a consumer or an enterprise, the demand for VR apps is picking pace in every sector. Virtual Reality is transforming the way people live their life.

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United Talent Agency

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Virtual Reality And Blockchain: Match Made In Heaven

Article | March 4, 2020

Having ruled the roost in science-fiction movies, and TV shows over the years, virtual reality (VR) is now an embodiment of reality. While virtual reality has not quite set the world alight yet, its future is promising. Virtual reality could make a difference in several sectors of business, including the likes of education, healthcare, and manufacturing among others. That being said, does virtual reality find application in blockchain technology? Is the coupling of these technologies a viable match? Read on to find out, and learn much more

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Analysts: Home Entertainment ‘Virus’ Bump Could Be Short-Lived

Article | March 18, 2020

With studios shuttered and live sports on indefinite suspension due to the threat of the coronavirus, home entertainment options ranging from broadcast and pay-TV, transactional VOD, DVD and streaming video are projected to see at least short-term bumps in viewership and revenue during the “social distancing” period, according to media analysts. Nielsen reports “TV usage” in South Korea, Italy and the United States increased double digits during the initial weeks of the virus. Nielsen’s classification includes broadcast/pay-TV, VOD, AVOD, SVOD and the DVR.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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United Talent Agency

United Talent Agency is one of the entertainment industry's premier talent and literary agencies, representing many of the world's most widely-known figures in every current and emerging area of entertainment, including motion pictures, television, books, music, digital media and live entertainment.

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