How online retailers can use AR to improve UX

| February 12, 2019

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Augmented reality allows retailers to show virtually rendered objects and images in real world situations, most often through a smartphone.When used well, it offers the chance to bridge the gap between online and in-store retail, by allowing people to try before they buy and visualise products as they will look.

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Spotlight

PopMatters

PopMatters is an international magazine of cultural criticism and analysis, which has been independently owned and operated since its inception. Our scope is broadly cast on all things pop culture and we are the largest site that bridges academic and popular writing in the world. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet.

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