How OTT is changing the shape of Pay TV

Pay TV operators have always had a big castle (STB platforms and compelling content) surrounded by fertile lands (relatively high ARPU subscribers). The lands beyond were hard to farm (traditional non-Pay TV homes) so remained unsettled until new farming methods (OTT technologies) dramatically improved the yield-to-effort ratio (leading to new, low ARPU pay viewers).New settlers arrived to take advantage (pure-play OTT). Fearing they would raise an army and march on the castle, Pay TV operators built fortified outposts (TV Everywhere). Now they are trying to claim the new productive lands for themselves (with Pay TV Lite and online SVOD) using the same farming techniques (OTT). Some of the new settlers bring advanced culture and goods (great content and increasingly loyal users) and there are some leaders in the Pay TV kingdom who want to trade with them (integrating third-party OTT into the STB platform).

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LinkNet - First Media

LinkNet - First Media Group of companies as a Lippo Group subsidiries is the largest provider of high speed broadband internet, cable pay TV, and high-speed data communication services. Our vision is to become the First Leader Provider of high speed broadband internet, cable pay TV, and high-speed data communication services by enhancement our consumer quality of life with a wide range of entertainment selection and practical life styles.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | August 3, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Technologies, Business

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 20, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Solutions, Business

The new chair of the FTC and antitrust 2.0

Article | July 7, 2022

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Spotlight

LinkNet - First Media

LinkNet - First Media Group of companies as a Lippo Group subsidiries is the largest provider of high speed broadband internet, cable pay TV, and high-speed data communication services. Our vision is to become the First Leader Provider of high speed broadband internet, cable pay TV, and high-speed data communication services by enhancement our consumer quality of life with a wide range of entertainment selection and practical life styles.

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Technologies

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

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Technologies

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

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