How OTT is changing the shape of Pay TV

June 30, 2016 | 48 views

Pay TV operators have always had a big castle (STB platforms and compelling content) surrounded by fertile lands (relatively high ARPU subscribers). The lands beyond were hard to farm (traditional non-Pay TV homes) so remained unsettled until new farming methods (OTT technologies) dramatically improved the yield-to-effort ratio (leading to new, low ARPU pay viewers).New settlers arrived to take advantage (pure-play OTT). Fearing they would raise an army and march on the castle, Pay TV operators built fortified outposts (TV Everywhere). Now they are trying to claim the new productive lands for themselves (with Pay TV Lite and online SVOD) using the same farming techniques (OTT). Some of the new settlers bring advanced culture and goods (great content and increasingly loyal users) and there are some leaders in the Pay TV kingdom who want to trade with them (integrating third-party OTT into the STB platform).

Spotlight

Sencore

Sencore is a rapidly growing technology company focused on engineering and marketing a broad range of innovative products and services that enable efficient, high quality video delivery. Sencore continues to meet the needs of modern media with a cutting-edge product portfolio, backed by best-in-industry support.

OTHER ARTICLES

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

Read More

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 11, 2020

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

Read More

Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

Read More

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

Read More

Spotlight

Sencore

Sencore is a rapidly growing technology company focused on engineering and marketing a broad range of innovative products and services that enable efficient, high quality video delivery. Sencore continues to meet the needs of modern media with a cutting-edge product portfolio, backed by best-in-industry support.

Related News

TECHNOLOGIES

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

Read More

TECHNOLOGIES

Verizon rolling out Fios TV One service with voice remote, Netflix integration

FierceVideo | December 12, 2018

Verizon’s traditional pay TV service is getting a substantial update, dubbed Fios TV One, which includes a new voice remote and Netflix integration.Besides the voice remote—which will allow Fios subscribers to change the channel, search for video-on-demand programming and control their DVRs with voice commands and Netflix, the new TV One platform is getting a Wi-Fi Connectivity feature and 4K Ultra HD support.The Wi-Fi Connectivity feature will allow Fios users to place TVs away from coax outlets and connect extra Fios set-top boxes wirelessly to the TV through the Wi-Fi network.Verizon’s Fios TV One is available now in the Pittsburgh, Harrisburg, New York City, upstate New York, Massachusetts and Richmond, Virginia, markets and will come to all remaining Fios markets throughout December and January.New customers can sign up for Fios TV One with Fios Gigabit Connection and phone for $79.99 per month and get a year of Amazon Prime and an Amazon Echo (2nd generation) for free. Existing customers may upgrade to Fios TV One at no increase to their service plan, although new equipment fees may come into play.

Read More

Events