How OTT is changing the shape of Pay TV

June 30, 2016

article image
Pay TV operators have always had a big castle (STB platforms and compelling content) surrounded by fertile lands (relatively high ARPU subscribers). The lands beyond were hard to farm (traditional non-Pay TV homes) so remained unsettled until new farming methods (OTT technologies) dramatically improved the yield-to-effort ratio (leading to new, low ARPU pay viewers).New settlers arrived to take advantage (pure-play OTT). Fearing they would raise an army and march on the castle, Pay TV operators built fortified outposts (TV Everywhere). Now they are trying to claim the new productive lands for themselves (with Pay TV Lite and online SVOD) using the same farming techniques (OTT). Some of the new settlers bring advanced culture and goods (great content and increasingly loyal users) and there are some leaders in the Pay TV kingdom who want to trade with them (integrating third-party OTT into the STB platform).

Spotlight

The Box Plus Network

The Box Plus Network is the UK’s biggest youth focused music and entertainment network, running six of the biggest music TV channels alongside our entertainment channel; 4Music. Our channels are available across digital platforms via Box Plus (website and app) and we run a host of engaging social media channels, all focused on music, pop-culture and youth entertainment. We also have a growing international business with channel distribution across Africa and Europe.

OTHER ARTICLES
MEDIA AND BROADCASTING

How to Watch Netflix in Virtual Reality

Article | April 20, 2021

Playing virtual reality video games is a blast—but it also takes work. If you simply want to kick back, relax, and experience some mind-bending visuals without thinking too much, why not try watching Netflix in VR? It's ridiculously easy to do, even if you don't have state-of-the-art equipment. There are three primary methods, depending on what kind of device you're working with: fire up the Netflix VR app on Android, set up mirroring with your iPhone, or simply download the Netflix app from your preferred Oculus device. Here's What You'll Need VR headset: No matter your budget, there's a virtual reality option for you. On the pricey end, there are sophisticated VR headsets like the Oculus Quest 2, which starts at $299, and the HTC Vive Pro Eye, which retails for $799. We've included a few other options in the gallery below, too. If you're looking for something less expensive, there's the $99 Google Daydream View system (discontinued, but you can still find them here and there), the Samsung Gear VR headset (which the manufacturer has also discontinued in the U.S., but you can find it on Amazon for $128), and the $25 Google Cardboard viewer (although you may want to purchase an additional head strap for it).

Read More
MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

Read More
MEDIA AND BROADCASTING

The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

Read More
VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

Read More

Spotlight

The Box Plus Network

The Box Plus Network is the UK’s biggest youth focused music and entertainment network, running six of the biggest music TV channels alongside our entertainment channel; 4Music. Our channels are available across digital platforms via Box Plus (website and app) and we run a host of engaging social media channels, all focused on music, pop-culture and youth entertainment. We also have a growing international business with channel distribution across Africa and Europe.

Events