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How OTT is changing the shape of Pay TV

Pay TV operators have always had a big castle (STB platforms and compelling content) surrounded by fertile lands (relatively high ARPU subscribers). The lands beyond were hard to farm (traditional non-Pay TV homes) so remained unsettled until new farming methods (OTT technologies) dramatically improved the yield-to-effort ratio (leading to new, low ARPU pay viewers).New settlers arrived to take advantage (pure-play OTT). Fearing they would raise an army and march on the castle, Pay TV operators built fortified outposts (TV Everywhere). Now they are trying to claim the new productive lands for themselves (with Pay TV Lite and online SVOD) using the same farming techniques (OTT). Some of the new settlers bring advanced culture and goods (great content and increasingly loyal users) and there are some leaders in the Pay TV kingdom who want to trade with them (integrating third-party OTT into the STB platform).

Spotlight

POWSTER

Clients include all 6 major movie studios, over 40 movie distributors and the major music labels.Created a movie platform that powers the official showtimes and ticketing sites for over 1000 movies worldwide from the official sites for Star Wars in over 25 countries, to independent releases. The platform lists all cinemas playing the movie, and allows the studios to intelligently market their movies based on real results.

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