How OTT Sports are Driving the Industry Forward

February 13, 2019

article image
To borrow a phrase, live is the new skinny. Whereas one of the last great upheavals in the online video market was the arrival of the skinny bundle without sports several years ago, one of the current ones underway is the reinsertion of sports into the mix, but this time by OTT providers. In doing this they are learning what Pay-TV has known for decades: sports sells subscriptions.

Spotlight

Global

Home to some of the UK's best-loved radio stations such as Heart, Capital and Classic FM, to name a few, we keep 25.2 million* listeners tuned in and entertained each week.And that's just for starters; we’re one of the leading Outdoor advertising companies in the UK, having recently acquired Primesight and Outdoor plus. With over 35,000 sites covering 95% of the UK population, Global Outdoor packs a punch!We’re also one of the biggest festival companies in the UK, selling more than a million tickets a year, and run two of the freshest music TV channels there are. In 2018 we launched our awards ceremony, The Global Awards, to celebrate the biggest stars of music, news and entertainment.

OTHER ARTICLES
MEDIA AND BROADCASTING

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

Read More
VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

Read More
VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More

Spotlight

Global

Home to some of the UK's best-loved radio stations such as Heart, Capital and Classic FM, to name a few, we keep 25.2 million* listeners tuned in and entertained each week.And that's just for starters; we’re one of the leading Outdoor advertising companies in the UK, having recently acquired Primesight and Outdoor plus. With over 35,000 sites covering 95% of the UK population, Global Outdoor packs a punch!We’re also one of the biggest festival companies in the UK, selling more than a million tickets a year, and run two of the freshest music TV channels there are. In 2018 we launched our awards ceremony, The Global Awards, to celebrate the biggest stars of music, news and entertainment.

Events