How OTT Works - or Doesn't

A brief overview of how streaming video gets to the viewer, and what might prevent it when it doesn't.OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. 

Spotlight

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

OTHER ARTICLES
Technologies, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 3, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Virtualization, Media and Broadcasting

Metaverse: Transforming B2B Businesses with Technology

Article | July 13, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Solutions, Business

Branded Entertainment in B2B: Why is it Important?

Article | July 7, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

Related News

Business

Entravision adds Entravision Plus for Local Hispanic Reach Optimization

Entravision | February 21, 2023

Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes. It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products. General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.” (Source – Business Wire) About Entravision Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.

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Facebook Acquires Cloud Video Gaming Company PlayGiga

thurrott | December 19, 2019

Facebook seems to be working on a new vision for its gaming products. The company may not be a huge player in the gaming industry, but it has invested a ton into its gaming products for years. And now, Facebook has acquired Spanish cloud video gaming company PlayGiga to further expand its gaming efforts. The company confirmed the acquisition to CNBC, though it declined to reveal any details about the acquisition. Facebook was rumored to have acquired PlayGiga last week by Spanish business newspaper Cinco Dias. The acquisition reportedly cost Facebook approximately 70 million euros. PlayGiga previously ran a cloud gaming service in Europe after being founded in 2013, though the company’s service failed to gain any traction. “We are excited to announce that the PlayGiga team is moving on to something new. We are continuing our work in cloud gaming, now with a new mission. We want to thank all of our partners and customers for their support over the years,” PlayGiga said on its website.

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Vitec acquires OTT tech vendor T-21 Technologies

fiercevideo | January 28, 2019

Video encoding and streaming solutions company Vitec is sharpening its focus on OTT products for broadcasters by acquiring OTT tech vendor T-21 Technologies.The companies did not disclose financial terms for the transaction.Kevin Ancelin, founder and CEO of T-21 Technologies, will join Vitec as vice president of worldwide broadcast sales.“The acquisition of T-21 brings Kevin’s 32-year industry experience and knowledge to Vitec as we expand our product and strategy focus on the broadcast market,” said Mark D’Addio, senior vice president at Vitec, in a statement. “His expertise in product and market development will expedite our new product roadmap and sales efforts for leading broadcasters worldwide.”“I look forward to this new chapter and challenge in my career. Vitec’s technology and dedication to the IP video market is unmatched,” said Ancelin in a statement. “With Vitec’s GEN2+ innovation, the MGW Ace portable hardware encoder delivers no visible latency for the most sensitive video quality and low latency applications. As we develop our next generation of products and marketing, with a focus on broadcast applications, GEN2+ will further transform the contribution market.”

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Business

Entravision adds Entravision Plus for Local Hispanic Reach Optimization

Entravision | February 21, 2023

Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes. It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products. General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.” (Source – Business Wire) About Entravision Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.

Read More

Facebook Acquires Cloud Video Gaming Company PlayGiga

thurrott | December 19, 2019

Facebook seems to be working on a new vision for its gaming products. The company may not be a huge player in the gaming industry, but it has invested a ton into its gaming products for years. And now, Facebook has acquired Spanish cloud video gaming company PlayGiga to further expand its gaming efforts. The company confirmed the acquisition to CNBC, though it declined to reveal any details about the acquisition. Facebook was rumored to have acquired PlayGiga last week by Spanish business newspaper Cinco Dias. The acquisition reportedly cost Facebook approximately 70 million euros. PlayGiga previously ran a cloud gaming service in Europe after being founded in 2013, though the company’s service failed to gain any traction. “We are excited to announce that the PlayGiga team is moving on to something new. We are continuing our work in cloud gaming, now with a new mission. We want to thank all of our partners and customers for their support over the years,” PlayGiga said on its website.

Read More

Vitec acquires OTT tech vendor T-21 Technologies

fiercevideo | January 28, 2019

Video encoding and streaming solutions company Vitec is sharpening its focus on OTT products for broadcasters by acquiring OTT tech vendor T-21 Technologies.The companies did not disclose financial terms for the transaction.Kevin Ancelin, founder and CEO of T-21 Technologies, will join Vitec as vice president of worldwide broadcast sales.“The acquisition of T-21 brings Kevin’s 32-year industry experience and knowledge to Vitec as we expand our product and strategy focus on the broadcast market,” said Mark D’Addio, senior vice president at Vitec, in a statement. “His expertise in product and market development will expedite our new product roadmap and sales efforts for leading broadcasters worldwide.”“I look forward to this new chapter and challenge in my career. Vitec’s technology and dedication to the IP video market is unmatched,” said Ancelin in a statement. “With Vitec’s GEN2+ innovation, the MGW Ace portable hardware encoder delivers no visible latency for the most sensitive video quality and low latency applications. As we develop our next generation of products and marketing, with a focus on broadcast applications, GEN2+ will further transform the contribution market.”

Read More

Events